Issue link: https://digital.copcomm.com/i/82522
The Wild World of Web Series has to have the cam- era rolling constantly, waiting for magic to happen. He points to an episode called "Nipples" as an exam- ple. "I was hanging out all day, and this guy Needle Boys star Clint Cummings (left) with producer Elias Ellison, who shoots, edits and funds the show as a labor of love. came in and wanted to have his nipples tat- tooed so his areolas looked bigger. That turned into one of our more popular epi- sodes!" Of course. Since the show is self funded and vast amounts of footage is needed, Ellison has called on the Panasonic DVX100. He acknowledges that the quality of the shows so far "isn't the best," but as it has taken off he's been ordering new gear — most Powering Your Productivity. Enhanced with the energy of a Thunderbolt. recently some GoPro's with Wi-fi BacPacs for the artists to wear throughout the day. Also he's been looking at the Panasonic AF100 as his main camera. "I had been shooting independent films and local commercials using the Canon 5D Mark II. It's great quality and good for shoot- ing for short periods of time, but with the tattoo show I need to shoot for hours and hours. So I went back to my roots. With the DVX 100, I can film for hours without having to worry about drive space or processor overload. Some days there is literally so much going on I will film for eight hours straight and all I have to do is change tape and batteries." continued on page 47 Music, sonic branding for Web series CHICAGO — Creating music and sonic branding for a Web series affords Sonixp here's (www.sonixphere.com) composers an opportu- nity to take "sonic risks" that might not fly on a :30 or :15 broadcast commercial, says CEO/creative director Greg Allan. In the case of Ride Free, for Harley Davidson, a Web series via From capture through distribution, ATTO powers high-performance audio & video workflows. Leading industry solutions rely on ATTO's product portfolio to provide reliable, high-performance storage & network connectivity that is trusted by top audio & video professionals. With qualified and certified solutions from ATTO, you can now have the same technology that drives their success. Introducing Thunderbolt™ Desklink Devices Thunderbolt technology connectivity to: • SAS/SATA • SAS/SATA RAID • Fibre Channel • Ethernet For more information contact your ATTO reseller or an ATTO representative. ATTO Technology, Inc. 155 CrossPoint Parkway Amherst NY, 14068 +1.716.691.1999 www.attotech.com Fibre Channel | SAS/SATA | SCSI | iSCSI | 10GbE | Thunderbolt™ 32 Post • September 2012 www.postmagazine.com Digitas, Chicago, this meant having the luxury of putting a sonic tag at the top of each spot featuring the classic "growl" of the Harley engine before launching into original music that moved the brand away from the stereotypical hard-driving rock sound toward a more contemporary one more in sync with younger consumers. "TV spots are scrutinized more; when clients are paying by the second, you aren't able to stretch out like we did with Harley and spend a few seconds featuring an engine growl." The development time and shelf life tend to be longer for Web series than for spot work, notes Allan. Subsequently, there's more time for sonic exploration and changing course as storyboards evolve and the series grows in size. Such was the case when creating original music for the Boeing Innovation Series, a dozen short films done through DraftFCB introducing the humans behind the break- through technologies coming from Boeing's labs. At the outset, Allan and the client foresaw writing different music for each film. But when the agency producer, Stump Mahoney, fell in love with one compos- er's track, they decided to use the same piece with variations throughout the series, which is still ongoing. "We've kept the vibe similar throughout the Innovation Series," says Allan, "but we've grown in sync with the visuals, and as the sto- ries change our sound evolves with it while remaining close to the original theme or flavor." Being able to use a Sonixphere's audio branding expertise and compositional diversity while staying on-theme, makes Webisodes "a lot fun," adds Allan. They called on Pro Tools|HD, a Yamaha 02R96 console and Waves, Focusrite, TRacks, Pultech and iZotope plugins. For the voiceover, they used AKG C12 and Neumann TLM49 mics, an Avalon 737 tube preamp and a Teletronix LA2A limiter. For Music they called on countless weird, vintage, beat-up guitars, odd percussive instruments and Pro Tools 10 with libraries from Vienna, ProjectSAM, EastWest, Synthology, Spectrasonics and Toontrack.