Preparing for this feature article led me to follow the term
"Web Series" on TweetDeck. My "extensive" research process led me to this one thought: "Holy crap, there are a lot of Web shows." There are many, and they are varied, not just in content, but in quality as
well. Some are very polished, like Dating Rules From My Future Self from Alloy Entertainment and 20 Dollar from Morph Syndicate, while some are more rough, like the DVX100-shot Needle Boys from Elias Ellison. Regardless of the image quality, the common thread is the Web is, in a
sense, the Wild West of content. You no longer have to be greenlit by a big network to tell your story, and everyone has one. Did you know that Jerry Seinfeld has a Web show? It's called Comedians
in Cars Getting Coffee, and it's funny. It's essentially Jerry calling up his friends and driving around in cool cars and laughing a lot, which will make you laugh. Much of the footage is shot with a GoPro Hero attached to dashboards. So the Web series is not just for the little guys; everyone's doing it!
Web Series
Wild World of
The By Randi Altman
Dating Rules From My Future Self via Alloy Entertainment is shot on Red at 4:2:2. Executive producer Tripp Reed says, "The Red MX gave us all the horsepower we needed while still being cost effective."
28 Post • September 2012 www.postmagazine.com
