Issue link: https://digital.copcomm.com/i/756621
34 Matt explains, "Soundrolling app is basically a natural progression of my blogs and other ventures over the past fi ve years. Gear was coming down in price and more people were buying equipment and getting started, so I felt as a community, we need to better communicate the values and unwritten rules. "I decided to make the app free because to me, the real value is the community; with more people, there are more ideas that have a multiplier effect of helping the people and attracting a wider audience. There are some great ideas coming out of Soundrolling I will eventually incorporate other departments such as editorial and post production sound to essentially be a central source that is as fl uid as the community it serves. "I've spent around £2,000-f3,000 on the app with failed attempts and even trying to unsuccessfully outsource it a few times, so I decided just to do it all myself and found an interface that works really well along with £60 a month going to support from others to help implement some features and keep the app with as little bugs as possible. I will be spending about £800 a year in outsourcing some tasks and £97 goes to Apple every year for being a developer." Despite his own expenses, Matt is determined to keep the app free. "I have had over two thousand downloads and plenty of suggestions for more Matt explains, "Soundrolling app is basically a natural progression of my blogs and other ventures over the past fi ve years. Gear was coming down in price and more people were buying equipment and getting started, so I felt as a community, we need to better communicate the values and unwritten rules. "I decided to make the app free because to me, the real value is the community; with more people, there are more ideas that have a multiplier effect of helping the by Matt Price SOUND W ith the proliferation of iPhones, iPads and Android devices, there are many new and powerful apps that help us each day. In this edition, we feature a free app designed by Matt Price in Great Britain, called Soundrolling.