The Tasting Panel magazine

June 2012

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Page 10 of 124

INDUSTRY SPOTLIGHT Wirtz Beverage Opens New Headquarters in Illinois Silver Oak's 40th! T his year marks the 40th anniversary of Silver Oak, one of Napa Valley's most iconic wineries. To celebrate, members of the Silver Oak family are embarking on the Silver Oak Tower Tour 2012, a 60-city cross-country journey to meet customers. A replica of Silver Oak's water tower that graces its label accompa- nies the tour, acting as a backdrop for the tasting room on wheels. Julian Burzynski. J ulian Burzynski, Senior Vice President, Wirtz Beverage Illinois, welcomes guests to the grand opening of Wirtz Beverage Illinois's new corporate headquarters. "We are known as a company rooted in tradition," Julian explained to the attendees. "But we embrace change and innovation. The best is yet to come for future generations." Following Julian's remarks, a time capsule was fi lled with Wirtz memorabilia and legacy items, not to be opened until the company's centennial in 2045. See the story on page 40. Summertime Flavor for SoCo S outhern Comfort Bold Black Cherry will be launched across the U.S. this month. Infused with natural cherry fl avors to deliver an authentic taste that's smooth and pleasant, Southern Comfort Bold Black Cherry's primary consump- tion method is intended to be in a mixed drink with cola. Southern Comfort, the original fl avored spirit, continues to evolve the brand as Bold Black Cherry joins Southern Comfort Lime and Southern Comfort Fiery Pepper. 10 / the tasting panel / june 2012 Upon completion of the Silver Oak 40th Anniversary Tower Tour, they'll have visited 60 cities across the country throughout June and July. To fi nd out when the tower will be in your city, follow the Tower Tour on Twitter @SilverOakTower or on the Silver Oak Tower Tour page at www.silveroak. com/blogs/. Home run Silver Oak! To kick-off the 40th Anniversary Tower Tour, winery team mem- bers including Chief Winemaker Daniel Baron and General Manager Tony LeBlanc posed with Silver Oak's signature water tower on the iconic fi eld of the 2010 World Series champs, the San Francisco Giants. PHOTO: BILL TUCKER IMAGE: COURTESY OF SILVER OAK WINERY

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