Issue link: https://digital.copcomm.com/i/611718
72 / the tasting panel / december 2015 To the uninitiated, the word usquaebach could be misconstrued as an eye chart. It also defies most first-time attempts at pronunciation. However, those of us in the industry know it is OOS-ke-bah—an ancient Gaelic word that translates into "the water of life." Eventually usquaebach morphed into the word whisky, which, unlike its Scottish Gaelic counterpart, is pronounced the way it is spelled. Just as importantly, ever since 1877, when the word usquaebach was adroitly trade- marked by spirits merchants Ross & Cameron of Inverness, Scotland, Usquaebach has come to symbolize the rich heritage of a Scotch whisky born of a Highland recipe that dates from the 18th century. Since then, this malt-rich whisky has gone through numerous ownerships and incarnations. Initially reserved for royalty, Usquaebach first came to the United States in a traditional stone flagon during the 1969 presidential inauguration of Richard M. Nixon, and again gained fame in 1989 when it was served at the inaugural White House dinner for President George H. W. Bush. It subsequently became a favorite of Hollywood celebrities, whisky connoisseurs, and both on- and off-premise aficionados, who appreciated the well-rounded taste of this historic spirit. Finally, in 2005, New Jersey–based and family owned Cobalt brands purchased Usquaebach and now distribute it throughout America, along with Malecón Rum. WORLD WHISK(E)Y How Do You Say SALES in Gaelic? Usquaebach Teaches the U.S. the True Meaning of Scotch by Richard Carleton Hacker / photos by Doug Young How Do You Say SALES in Gaelic?