Issue link: https://digital.copcomm.com/i/58938
Looking for Hollywood in all the Right Places W by Olga Clark hether you just arrived, are upgrad- ing, downsizing or relocating, the rental market in Hollywood offers something for everyone. e past few years have seen a 100% increase as hundreds of new apart- ments have been built. While you might assume that (1) it's a buyers (or renters) market and (2) apartments are more affordable, each of these assumptions are wrong. Rental rates have risen and amenities have increased. If you want to plan a screening party and live at The Jefferson, you have access to a media room that's equipped with a mini-theatre size screen, comfortable seating and a wet bar. Planning a meeting? The Rubix located steps off Hollywood Blvd. between McCadden and Las Palmas not only has a gym with free towel serv- ice for residents, its conference room and full wifi busi- ness center lets you make a deal in a professional environment steps from your apartment. e new apartments include fabulous lounges where residents can host a party in just the right atmosphere. e Hollywood LaBelle takes you over the top with its Holly- wood Regency décor. And The Rubix party lounge features a pool table and an indoor/outdoor area. For those who want to live in The Hollywood Tower 34 DISCOVER HOLLYWOOD / SPRING 2012 glass houses (forget the stones), the magnificent Sunset Vine Tower, once one of the first skyscrapers in Los Angeles, offers breathtaking views from every room. The new apartments areas are spacious with good sized kitchens, plentiful closet space. The two-bedroom units have two bathrooms, one usually en suite. Most also feature a balcony to relax and enjoy the Southern California climate. Featuring the best of both worlds—old and new—with a lot of history attached, the converted office building on Hollywood Blvd. where the Screen Actors Guild and Academy of Motion Pictures began now known as Seventy 46 offers wonderful, bright, loft like spaces with architec- tural details reminiscent of the 1930's. For a new apartment, expect to pay at least $1,800 up to $8,000 for a penthouse. But you won't need a penthouse to feel like a movie mogul. With a fitness center, party place, pool, firepit and barbeque, you may not even want to venture out to enjoy Hollywood's nightlife and restaurants. Brand, spanking new isn't everyone's cup of tea when it comes to apartments in Hollywood. You only need to drive the streets that cross the famed Boulevard to see that there's quite a selection of apartments in many of Holly- TOP: The majestic Hollywood Tower says "old world Hollywood" like nothing else. LEFT GROUPING: The La Belle at Hollywood Tower is opulant, well- appointed and full of surprises, such as rooftop sun deck.