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August 31 - September 21, 2015 4 Working World l WorkingWorld.com W ith help from getAbstract, the world's largest library of business book summaries, Working World takes a quick look at the TOP 5 Business Books. 1. PERSUASION EQUATION The first rule of persuasion: If you're not persuaded about the idea you're advocating, you will never persuade anyone else. Persuasion dominates the world of business. Even office workers who are not in sales spend nearly half their time trying to persuade others, so you can imagine what salespeople have to do. Persuasion expert Mark Rodgers has nearly three decades of experience helping his clients get to "yes." He shares his knowledge on how persuasion works and teaches you how to persuade others, one "nudge" or step at a time. getAbstract recommends this potent treatise to salespeople, entrepreneurs and anyone seeking to become more persuasive – including the parents of adolescents and teens themselves. Mark Rodgers | Copyright © 2015 AMACOM, a division of American Management Association 2015 | 240 pg. | ISBN: 9780814434178 2. BEHIND EVERY GOOD DECISION "Simple analytics can actually help you solve 80% of your business problems at a fraction of the cost of complex analytics." Experienced data scientists Piyanka Jain and Puneet Sharma offer an exceptionally clear, illustrated guide to data analysis, including meaningful, real case studies and actionable best practices. Jain and Sharma argue that basic analytics – which you can do in Excel – address 80% of all business problems, if you ask the right questions. They say that non-analysts, like managers and marketers, can learn powerful analytical tools easily and conduct their own analyses without a professional analyst or data scientist. Unless you have a particular interest, you can skip chapter five on predictive analytics. Otherwise, getAbstract recommends this commonsense, practical approach to managers, executives, entrepreneurs and professionals who don't analyze for a living. Piyanka Jain and Puneet Sharma | Copyright © 2014 AMACOM, a division of American Management Association 2014 | 240 pg. | ISBN: 9780814449219 3. BE YOUR CUSTOMER'S HERO To deliver heroic service, make your customers your top priority. In 82 information- packed, short chapters, consultant Adam Toporek expertly details the inside route to heroic customer service. In this very useful handbook for service providers, he teaches employees how to treat customers with respect and put them first. This easy-to-use reference features clear, memorable examples. Toporek paints a rich, vivid picture of exactly what to do. First he coins the term "Hero-Class customer service" FEATURED ARTICLE by getAbstract Top Business Books