Issue link: https://digital.copcomm.com/i/566135
september 2015 / the tasting panel / 89 D on't let the humble name fool you. CÎROC Ultra Premium Vodka hasn't even come close to reaching its peak; rather, as this spirit's solid foun- dation continues to expand with innovative new flavors added to its portfolio, it grows into higher and higher heights beyond competitors. Instant Success Story CÎROC is one of the world's only vodkas made from grapes. Fine French grapes are distilled five times at the Distillerie de Chevanceaux. The fifth distil- lation uses a traditional copper pot still; the process maintains the integrity of the natural sweet grape flavor and yields a smooth, crystal-clear vodka with a crisp finish. How do you build on such perfection? For CÎROC, that has come in the form of expanding its offerings. Late last year, the brand expanded its heritage production by launching the much-anticipated CÎROC Pineapple flavor, made from crushed pineapple infused with the brand's signature vodka. The new spirit's launch sparked a national movement: One month in, the new varietal was already the third largest spirits innovation by value and, in a true modern testament to buzz-factor, #CÎROCPINEAPPLE was organically trending on Twitter within the first 24 hours after its launch! BRAND PROFILE A flavor for All Seasons CÎROC PINEAPPLE IS RIPE FOR SELECTION YEAR-ROUND by Becky Tsadik cîme: n. summit. roche: n. rock. CÎROC: 1. n. A combination of the French words cîme and roche. 2. n. A world-renowned spirits brand exclusively comprised of curated premium vodka selections.