Issue link: https://digital.copcomm.com/i/566135
Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. ©2015 HEINEKEN ® Lager Beer. HEINEKEN ® Light Lager Beer. LIGHT UP THE HOLIDAY AND WATCH YOUR SALES SPARKLE HEINEKEN AND HEINEKEN LIGHT OFFER A COMPLETE 360˚ ACTIVATION PROGRAM FOR RETAILERS CONTACT YOUR HEINEKEN USA REPRESENTATIVE TO LIGHT UP YOUR HOLIDAYS NOVEMBER 15 TH , 2015 – JANUARY 3 RD , 2016 20 % 20 % 20 % 20 20 % 20 % 20 HEINEKEN BASKET RINGS JUMP (VS. THE FULL YEAR AVERAGE) SHOPPERS ARE MORE LOYAL TO AND ONLY PURCHASE HEINEKEN DURING THE HOLIDAYS VS. ALL OTHER MAJOR IMPORTS 1 DURING THE HOLIDAYS 1 DURING THE 20 % 20 % 20 DURING THE DURING THE 20 DURING THE DURING THE SHOPPERS ARE MORE LOYAL TO AND ONLY PURCHASE SHOPPERS ARE MORE LOYAL TO AND ONLY PURCHASE LEVERAGE HEINEKEN'S HIGH LOYALTY TO DRIVE TRAFFIC: RETAILERS CAN WHEN SPIRITS LIKE VODKA AND WHISKEY ARE PURCHASED WITH HEINEKEN, RETAILER BASKET RINGS INCREASE 85% (TO OVER $ 135) 1 $$$ HEINEKEN AND HEINEKEN LIGHT OFFER A COMPLETE 360˚ ACTIVATION PROGRAM FOR RETAILERS • Digital media support expected to reach +45 MILLION IMPRESSIONS • Three-way partnership with Heineken USA, Pernod Ricard USA and Dr. Pepper Snapple Group will open up CROSS PROMOTION OPPORTUNITIES and leverage each of their POWERFUL SALES FORCES • Three-way partnership with Heineken USA, Pernod Ricard USA and Dr. Pepper Snapple CROSS PROMOTION • New York City Tree Lighting Celebration Sweepstakes will DRIVE IN-STORE AND REPEAT PURCHASES • PREMIUM AND SCALABLE DISPLAYS and POS will create a destination for shoppers • GRPs: 415, $ 13.1MM spend Nov.- Dec. 1. Major Retailer Shopper Card Data, 3 weeks ending 1/3/15.