Issue link: https://digital.copcomm.com/i/556541
August 10 - August 31, 2015 5 Working World l WorkingWorld.com JOB OPPORTUNITIES customer service that encourage people to patronize small businesses can extend to social media platforms, where small business owners can connect and engage directly with both potential new and existing customers. Set-up a LinkedIn page for your business to serve as a networking channel; build a customer fan base on Facebook through promoting specific products, promotions and services and engaging directly with the customer. Let the social media channels drive customers to your business. TAKE ADVANTAGE OF NEW RESOURCES If you're overwhelmed with the everyday demands that starting and running a business requires or don't feel you have the know-how to build, optimize and promote your business online, find an expert to guide you through the process or even manage all these details on your behalf. Whether you seek assistance from a business organization or online services provider who can do it all – from design, building and hosting your website to promoting it via SEO, email marketing and social media management, consider the arrangement as a partnership that's critical to your ability to meet or exceed your business goals. Whether they own a body shop or a beauty shop, female small business owners are spreading their passions in communities everywhere. For tips to help you start your own business or to expand the one you have, visit www.Web.com.