Issue link: https://digital.copcomm.com/i/556541
August 10 - August 31, 2015 4 Working World l WorkingWorld.com FEATURED ARTICLE by web.com I n today's technology driven age, the successful small business owner is a savvy individual with a passion for their product. A survey recently conducted by Web.com and the National Association of Women Business Owners (NAWBO) gathered insights from women- owned businesses across the nation. Among its many discoveries, survey respondents expressed an increased optimism for business performance – over the previous year's survey findings. The study also found that, of the factors weighing the most influence on the decision to start a business, 92 percent of women feel the ability to do something you are passionate about carries more weight than the ability to increase work-life balance. While the question topics ranged from social media practices to the state of the economy – one overarching theme is evident – the entrepreneurial spirit of the female small business owner is thriving in America. TIMELY ADVICE FOR TODAY To help women at every stage of business operations, Web.com and NAWBO offer these points for improving your business bottom line and help lay the groundwork for long-term success. ENSURE CUSTOMERS CAN FIND YOUR BUSINESS With more than one billion websites now in existence, having a website has not only become essential, but effectively promoting its existence and value has become critical to your ability to gain new customers. If you don't have a website (particularly one optimized for the mobile experience), you need to either build one yourself or have one built for you by working with one of the many website hosting or development companies available today. Then learn and apply search engine optimization (SEO), email marketing, online advertising and other online marketing services that will lead new customers to discover your business online. CONNECT AND ENGAGE WITH CUSTOMERS ON THEIR TERMS The personal touch and excellent Basics for Today's Businesswomen Advice and trends for female entrepreneurs A survey recently conducted by Web.com and the National Association of Women Business Owners (NAWBO) gathered insights from women-owned businesses across the nation. Among its many discoveries, survey respondents expressed an increased optimism for business performance – over the previous year's survey findings.