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August 10 - August 31, 2015 3 Working World l WorkingWorld.com Table of Contents August 10 - August 31, 2015 WW455 FEATURE by web.com ....................................................4 Basics for Today's Businesswomen FEATURE by Mark A. Vicker ........................................ 6 The 4 Keys to Building Rapport FEATURE by Jeff Bucher ............................................. 8 How To Have Fun During Retirement (Keep Working) WORKING VETERANS by Margaret Rochon ........................... 10 Vets Get a New Life Through Combat Veterans to Careers™ FEATURE by Adam Witty ........................................... 12 Are Business Books An Overlooked Key To Success? FEATURE by getAbstract .......................................... 16 Top Business Books FEATURE by Angela Reddock-Wright, Esq. ....... 18 Sponsor vs. Mentor: The Example of American Ballet Theater Principal Ballerina Misty Copeland FEATURE by Anthony Caliendo ............................. 20 Mixing the Perfect Sales Cocktail FEATURE by Letty Gutierrez-Bujak ..................... 22 Why To Consider Outsourcing Your Sales Efforts FENG SHUI AT WORK by Katy Allgeyer .................................... 30 Taking Inventory Working World, copyright 2015 by COP Communications. All rights reserved. No material from this magazine may be reproduced without permission. Working World is published 17 times an- nually and distributed free throughout the primary business districts of Los Angeles. We reserve the right to refuse editorial or advertising for any reason. Thank you for reading Working World. WORKING WORLD MAGAZINE 620 W. Elk Ave., Glendale, Calif. 91204 Tel: (213) 385-4781 Email: help@WorkingWorld.com Working World Magazine is published by POST Publishing LLC, a COP Communications company. PUBLISHER, PRESIDENT & CEO William R. Rittwage ASSOCIATE PUBLISHER/SALES Ken Jones VP SALES/COP COMMUNICATIONS Lisa Neely SALES DIRECTOR/ OPERATIONS Ron Assaf SALES/WORKING VETERANS Bill Neckameyer DISTRIBUTION MANAGER Daniel Paraszkay CONTRIBUTING WRITERS Katy Allgeyer Becky Hutner Ann Reeves Suzanne Ridgway Helen Rosenau Aaron Severson GRAPHIC DESIGN Jeff Maniccia COVER PHOTOGRAPHY Francesco Caprio Hello JOB OPPORTUNITIES If you are a compassionate and dedicated individual interested in selling a product you can believe in, we'd like to talk with you! • We are looking for motivated and bilingual Pre-Planning Advisors to join our team. • Paid training • Excellent income potential • Health benefits (medical, dental, vision, life) • 401(k) Retirement Savings Plan with company match • Career advancement opportunities For more information on how you can make a difference, please contact Jaime Nimra Velazquez at 1-888-416-6440. jaime.velazquez@sci-us.com 12070 Telegraph Rd., Suite 203, Santa Fe Springs, CA 90670 EOE More Career Advice and Feature Articles @ WorkingWorld.com