Issue link: https://digital.copcomm.com/i/4904
4 MESSAGING NEWS NOVEMBER/DECEMBER 2009 The recent Wall Street Journal article, "Why Email No Longer Rules… And what that means for the way we communicate", states that email's reign is over as the king of communication. To author Jessica Vascellaro's point, new mediums are growing—social media, tweets, and the like are today's darling, but email stands steadfast and is not going away anytime soon. In fact, email is very integrated into these newer communication mediums—for example, you have to have an email address to join social media sites. While no doubt Vascellaro's comments were probably intended to point towards growth in consumer communications, her article has caused a stir among the messaging community from analysts, to email marketers and beyond. Michael Osterman of Osterman Research noted in his Journal article retort that a recent survey of his revealed that 45 percent of individuals in the workplace reported that their email use is greater now than a year ago. He also adds that more people check work-related email during time away from work, than check social networking tools. In fact, contrary to the Journal story of email's demise, it is the continued growth of email that is pushing the need for storage and management. This growth has become the highest motivator for organizations to deploy email archiving, confirms a Radicati Group survey conducted earlier this year. Along with soaring email traffic volumes, comes the need to control the email in terms of retention, electronic discovery and compliance. The topic of archiving is so rich, we decided to devote an entire issue to the topic. In addition, as an all-in-one resource, we also included a directory listing highlighting providers of archiving solutions and back up tools. As always, we hope you find these useful and informative. Regards and good reading, Long Live Email MESSAGING NEWS A TechPoint Media Publication EDITOR IN CHIEF Stephanie Jordan sjordan@messagingnews.com CONTRIBUTORS Paul J. D'Arcy Ben Gross Melisa LaBancz-Bleasdale Michael Sampson editorial@messagingnews.com WEBSITE Editor: Ben Gross bgross@messagingnews.com BUSINESS Publisher: Jeff Victor jvictor@messagingnews.com Partner: Paul DeGrandis pdegrandis@messagingnews.com Marketing Director: Christina Heil cheil@messagingnews.com Design and Production: Tony de Moraes BUSINESS OFFICES Messaging News / TechPoint Media, LLC 1213 Wilmette Avenue, Suite 210 Wilmette, IL 60091 Phone: 866.808.4200 Fax: 847.920.9206 ADVERTISING AND REPRINTS Contact: Jeff Victor jvictor@messagingnews.com Phone: 847.367.4073 Fax: 847.920.9206 East Coast Sales Manager: Gary Rhodes grhodes@messagingnews.com Phone: 866.808.4200, ext. 326 EDITOR'S NOTE