Issue link: https://digital.copcomm.com/i/46939
The Don Q Team (left to right): Steve Jurbala, South Central Regional Sales Manager, Serrallés USA; John Eason, Vice President, National Sales Manager, Serrallés USA; Tom Conte, Director of National On-Premise Accounts and Mid-Atlantic Sales Manager, Serrallés USA; John Gomatos, South East Regional Sales Manager, Serrallés USA; Félix J. Serrallés Jr., President & CEO, Destilería Serrallés; Roberto J. Serrallés, VP/ Business Development, Destilería Serrallés; Yisell Muxo, National Field Marketing Director, Serrallés USA; John Meisler, Mid West Regional Sales Manager, Serrallés USA; Rob Ortiz, North East Regional Sales Manager, Serrallés USA; and Carl Russo, South West Regional Sales Manager, Serrallés USA. Not pictured: D'Shawn Kerrins, Western Regional Sales Manager, Serrallés USA. Pioneer Today, there is more to Destilería Serrallés than meets the eye—or palate. Holding court within is Roberto J. Serrallés, Vice President of Business Development, Ph.D. in environmental science, the son of President & CEO Félix J. Serrallés Jr. and sixth-genera- tion of the family business. Joseph D. Cinque, President and CEO of AAHS, present Félix J. Serrallés Jr., President & CEO of Destilería Serrallés with the 2011 Five Star Diamond Award for Don Q Gran Añejo. 114 / the tasting panel / november 201 1 Roberto pioneered the original sus- tainable distillation process by which Don Q rum is produced. "The sustain- ability program's core element in terms of vision," says Roberto, "is the concept of industrial ecology. In nature there are no 'waste' streams, as all biomass becomes nutrients or inputs for other living processes." In the King's English, when rum is distilled at the Destilería, waste is either cycled back into the process as energy, or recycled into other useful products, such as indus- trial compost and irrigation water. This green approach to spirits distil- lation did not exist anywhere before