Issue link: https://digital.copcomm.com/i/306378
DISCOVER THE FULLER TASTE OF NEW HEINEKEN LIGHT HAS TRUE LAGER FLAVOR THAT'S STILL ONLY 99 CALORIES CONTACT YOUR HEINEKEN USA REPRESENTATIVE TO LIFT LIGHT BEER SALES! C A SC A D E H O P S N O W B R E W E D W I T H N E W L I Q U I D BREWED WITH CASCADE HOPS, TRADITIONALLY USED IN IPAs, FOR A SMOOTHER FLAVOR AND CLEANER FINISH THAT'S STILL ONLY 99 CALORIES 40% OF 21–27-YEAR-OLDS DESIRE LIGHT BEER WITH A MORE FULL-FLAVORED TASTE 1 NAMED THE "BEST TASTING LOW CALORIE LAGER" AT THE 2013 WORLD BEER CHAMPIONSHIPS Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. ©2014 HEINEKEN ® Light Lager Beer. 1. ConsumerEdge Insight's Beverage DemandTracker, 2013 TP0514_034-71.indd 39 4/24/14 11:02 PM