Issue link: https://digital.copcomm.com/i/280564
T hebe Reed Exhibitions is delighted to announce that Africa Travel Week comprising ILTM Africa, IBTM Africa and WTM Africa, has received the full backing and support of the Western Cape Province and the City of Cape Town. The strategic partnership in this long awaited inaugural 3 in 1 travel and tourism event, will ensure the City of Cape Town and the province as a whole can fully engage alongside the organizers to maximize the impact the region will have on the major features, events and experi- ences that all participants can enjoy during Africa Travel Week. Africa Travel Week will be managed by the newly formed Thebe Reed Exhibitions in conjunction with Reed Exhibitions, and will be held at the Cape Town In- t e r n a t i o n a l Convention C e n t r e ( C T I C C ) from April 28th to May 3rd 2014. The event will comprise three co-located shows – ILTM Africa, IBTM Africa and WTM Africa, encompassing Africa's inbound and outbound markets for general leisure trave l, luxury tourism, and the MICE/business travel sector. Citing the benefits such an event can bring to the city, Councillor Grant Pascoe, Mayoral Committee Member for Tourism, Events and Marketing, said: "The benefits of hosting an event of this magnitude are boundless, not only for Cape Town but for the region and the continent. Cape Town will have the world leaders in luxury and business travel on our doorstep for a full week, including some 500 top travel buyers, 4,500 trade visi- tors, over 200 global media representatives and 2,000 exhibiting personnel. Through Africa Travel Week we are actively looking to position the City as a holistic destination that is more than just tourism. Cape Town is open for conferencing, trade, business meetings, leisure travel and so much more. The event also presents the City with a fantastic opportunity to showcase our new design inspired tourism products to international buyers in the year that Cape Town cele- brates being the World Design Capital 2014." F R O M T H E M O T H E R L A N D AFRICA TRAVEL WEEK ANNOUNCES CITY OF CAPE TOWN AND THE WESTERN CAPE PROVINCE PARTNERSHIP Reflecting these sentiments and recognizing the clout that Reed Travel Exhibitions has around the world, the CEO of Cape Town Tourism, Enver Duminy added his endorse- ment. "WTM is a leader in travel conferencing and exhibitions and it is an honor for Cape Town to host the first WTM Africa. We are looking forward to interacting with trade, exhibitors and buyers from the continent and across the globe. This is also a chance for us to put Cape Town in the spotlight during our fascinating year as World Des- ign Capital 2014 and on the occasion of our mark- ing 20 years of democra- cy." " T h i s event comes at an opportune time in light of the resumption of the cen- ter's expansion plans, which will double the CTICC's exhibi- tion capacity by 2017. Reed Travel Exhibitions decision to launch into Africa in partnership with Thebe Reed Exhibitions starting with Africa Trav el Week will have the effect of raising Cape Town and South Africa's profile as a leading global exhibition and trade fair destination in the emerging markets," says CTICC CEO Rashid Toefy. The three events during Africa Travel Week will welcome more than 5,000 travel and tourism buyers from Africa and beyond to the City of Cape Town and over 700 tourism companies to exhibit from around the globe. Richard Mortimore, CEO Reed Travel Exhibitions added: "The host city for a Reed Travel Exhibitions' event is a valuable and strategic partner- ship to the development and success of our shows. We are therefore delighted to be working alongside the City of Cape Town and also wel- come the support we have from Cape Town Tourism. We expect Africa Travel Week to provide a real economic impact for the City through the number of partici pants we expect across all of our events who will no doubt experience Cape Town as both a business and leisure destination." B M & T ••• January/February 2014 ••• www.blackmeetingsandtourism.com 48 Photo Credit: Hongqi Zhang ENVER DUMINY Aerial view of Cape Town and Table Mountain, South Africa •Pg_46-58__BMT_pg86-162 2/27/14 5:02 PM Page 48