Black Meetings and Tourism

Nov/Dec 2010

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HOW TO REDUCE YOUR MEETING EXPENSES Cutting CostsWhile Maintaining Quality Meetings Whether it’s a 10-person management meeting or a 5,000-person conference, meetings are a necessary expense. Rather than breaking the company budget, Leonard Levey of National Cost Reduction Corporation (NCRC) has easy and creative ways to keep your costs minimal. “Planning meetings can take so much time and effort that people often follow a formula rather than looking for creative ways to cut costs,” says Levey, CEO of NCRC. “You may have been using the same vendors for the last 10 years, but it’s time to step out- side of your comfort zone and look at ways to reduce unnecessary expenses.” ACCURACY Ordering a breakfast buffet for 100 people and hav- ing only 50 show up is a huge waste of money. Rather than estimating the number of attendees, employ a stricter and more detailed registration system. Even if you’re simply ordering beverages, this system can add up to huge savings. NEGOTIATEWITHYOURCURRENTSUPPLIERS Many people visit a retail or party store for plates, EVERYBODY SELLS! TRANSFORMING EXCEPTIONAL SERVICE IN TO REVENUE GROWTH BYWALT ZEGLINSKI As the economy hints at making a rebound, markets are becomingmore competitive. Your readers’ customers are cautiously beginning to spend their tightly held dol- lars, and many companies are realizing that simply re- establishing their previous customer relationships isn’t enough. In this new market, your readers are faced with two dilemmas. First, how to acquire new customers and increase the number of products and services purchased per customer, while maintaining the high-level respon- siveness customers have come to expect. And second, how to transform their service-based employees’ behav- iors into service-selling behaviors, that increase their customer base and bottom line. In his article “Everybody Sells! Transforming Exceptional Service into Revenue Growth” performance improvement expert Walt Zeglinski offers your readers advice on how to make changes to their service culture to include selling without compromising employee cups, plastic forks, etc. but most office supply vendors carry these items. If you’re ordering a mass quantity, speak with your office supply vendor and negotiate a discounted deal. UTILIZE THE HOTEL TO THE FULLEST EXTENT If you’re hosting a large, in-hotel conference and need to budget for airport transports, printing, etc. approach the hotel to help fulfill these needs. If the hotel has buses, ask if you can have complimentary or low-cost use of them for airport transports. Find out if you can get a dis- count on printing at the hotel’s business center. Some hotels may even be able to provide minimal décor and centerpieces. About National Cost Reduction Corporation: The National Cost Reduction Corporation services clients by reducing administrative expenses to improve cash flow and increases net profit. NCRC executes SKU based analysis with highest performance of qual- ity and service. For nine years,NCRC has been helping businesses evaluate expenses and reduce non-person- nel administrative expenses at no net cost to the com- pany. Clients, on average, save from 10% to 35% against their previous expenditures. NCRC works with current suppliers and alternative national and region- al suppliers.NCRC spends the time necessary to devel- op a free analysis and free forecast of potential savings. For more information visit http://www.nationalcostre- morale, ethics, or service. Key themes in the article include: •Understanding service-selling –What it is and why it is important to your readers. • Overcoming barriers to change –Why selling has a negative connotation and why it can cause employee resistance to changing behaviors. •Building a bridge between service and selling –How ethical selling techniques can be integrated into service behaviors and create a positive service-selling culture. • Service-selling…the “GreatMultiplier” – How cre- ating your service-selling culture can, and will, increase your readers’ bottom line. Walt Zeglinski is the CEO & Chief Client Advocate for Integrity Solutions, a performance improvement company that helps its clients to create value for their customers. Walt has over 20 years of successful experi- ence in the corporate performance industry, applying his expertise to successfully diagnose, plan and implement practical solutions for complex business challenges. To request a complete version of the text or to arrange an interview withWalt Zeglinski contact: Martha Ciske PR/PR Public Relations 407-299-6128 Black Meetings & Tourism November/December 2010: 19

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