Issue link: https://digital.copcomm.com/i/157113
•pg_19-29_ICI__BMT_pg3-58 8/12/13 6:48 PM Page 21 ocation, location, location – it's singularly the most important dynamic in real estate, yes even more important than cost. In real estate, it's the location that drives the cost and potential profits for a commercial enterprise or resale value in residential real estate. Location also plays an integral role in selecting a meeting or convention destination, but cost factors are often mitigated in importance by choice – choice of hotel, choice in entertainment, choice in meeting venues, etc. Over the years, conventional wisdom dictated that choice could only be obtained in large urban areas. If there's anything the Great Recession taught us is the large city choice myth is passé. Many of America's second and third-tier markets in terms of size offer amenities and options comparable to, or even better than most big cities. For small and medium size gatherings where pocketbook issues matter, the six destinations below not only give you more bang for your buck, some offer unique experiences that are sure to excite just about any group. If your members insist on the bright lights of the big city, or access to a large urban area, a couple of destinations listed here sit right next door to America's great cities, giving you access without damaging your wallet. L Monticello, Thomas Jefferson's architectural masterpiece and beloved mountaintop home, B M & T ••• July/August 2013 ••• www.blackmeetingsandtourism.com 21