Issue link: https://digital.copcomm.com/i/1533763
www.postmagazine.com 5 POST MAR/APR 2025 BITS & PIECES We are the world leader in content normalization Trusted by major studios to normalize millions of assets Delivering precise control and consistency at scale Transforming media archives Post Production Expertise Meets Cutting-Edge Automation Experience the Revolution! www.bitpress.com AGENDER'S ACTION REACTION SHOT ON IPHONE, EDITED IN PREMIERE LOS ANGELES — LA-based post-punk band Agender recently released the new music video for their track "Action Reaction." The song is off the band's third album, "Berserk," which is currently available. Action Reaction offers a raw, introspective dive into the dichotomies of the human experience. The black & white video was shot on a cold winter morning at Hermosa Beach, CA, and uses the ocean as a metaphor for a vast, uncon- trollable abyss that's tied to the sensation of drowning in one's own emotions. Singer Romy Hoffman co-directed the project with bandmate/synth player Sara Rivas, who recalls originally wanting to shoot the project at El Matador Beach, with its cool caves. Unfortunately, due to the wildfires, they were unable to use that location. "Hermosa Beach was a great alternative," she notes, "offering a personal and cinematic open space." The video was shot on an Apple iPhone 11, coinciding with the artists' DIY spirit. "As musicians, we're not just making music," Rivas explains. "We're also our cinematographers, editors and social media managers. It's all about using what we have to bring our vision to life." The underwater elements that are intercut with Hoffman's performance on the beach were acquired through a stock footage library. And the B&W aes- thetic was applied in post, which was always the intention. "I'm a sucker for black & white," Rivas reveals. "It adds a certain cinematic quality, mood and timelessness that I love." The shoot for Action Reaction spanned just a single day and consisted of just Rivas and Hoffman. Rivas then assembled the video using Adobe Premiere Pro and After Effects. "We had to work quickly," Rivas recalls, noting the fires and Hoffman's travel plans. "Editing took about a week, with a lot of back-and-forth. With the time difference, coordinating was a challenge, but we made it work!"