Issue link: https://digital.copcomm.com/i/1521235
44 M PS E . O R G fter a lunch break, the program continued with presentations of Generative AI in Production and Post-Production and Generative AI in Sound. Generative AI in Production and Post-Production The moderator was Seth Hallen, managing director of Light Iron, and the president of the HPA. In his opening remarks, he recalled how his son introduced him to Dali-e and later, JPT 3.1. Not being a creative, but someone who supports creatives, he immersed himself in online courses and even earned three certificates from MIT in an effort to understand how AI (artificial intelligence) will affect our workflows. His conclusion is that we will not be obsolete, but we should use this as an opportunity to "up our game." In his opinion, most of the fear surrounding AI is a fear of the "Unknown." "And I think it has always been true that the future of our industry depends not on the technology alone, but on our ability to integrate these tools with the skill and passion that define our work." With that he had two questions that this panel would address for us: 1. How does this tool (AI) enhance the creative process? 2. How does the human role evolve in the process? The panel consisted of: Scott Mann, CEO & Co-founder, Flawless David Colantuoni, VP Product Management, Avid Joel Kwartler, Runway Shelby Ward, Co-founder, Curious Refuge (She was brought back from the first panel because her time had been cut short.) The first presentation was for Cuebric. Seth read Pinar Demirdag's notes as she had a family emergency. Its name was inspired by Stanley Kubrick. And now it is being used to create a lunar surface. It's come full circle. The first example of Cuebric was pre-production visualization (storyboarding). He demonstrated how it can change characters and backgrounds using text prompts. It can also create near 3D renders with layers and accurate layer depths. It can then render camera- ready scenes that can be used in production. They feel that Cuebric will be being used in production as the go-to software. Next was a presentation from Joel Kwartler of Runway. He showed some short videos generated with the use of Runway, with text prompting, in a web browser in under two minutes. Joel explained that you can create realistic custom establishing shots that would be too expensive for many budgets. You can also generate storyboards only having rudimentary drawing skills. The program can then be used with text and built-in tools to be fleshed out to photo-realistic scenes. Then motion can be added with its motion tool. So, the one takeaway that he would like to leave us with is that "even as these new technologies and creative pipelines may change, human creativity is a constant. And so, Runway is building these tools to empower creators." The next presenter was David Colantuoni, VP Product Management, Avid. He outlined Avid Ada. Avid Ada is an homage to Ada Lovelace, a 17th-century mathematician who did groundbreaking work on mechanical The Afternoon Sessions BY CHRISTOPHER REEVES MPSE A Christopher Reeves and Brent Findley