Issue link: https://digital.copcomm.com/i/1507211
ed the need for regular updates on the status of recovery, as well as reporting to donors on how their resources were used. The forum was designed to facilitate the sharing of knowl- edge, lessons learnt and experiences, with the aim of fostering a culture of tourism sector resilience. CHTA LEADER ISSUES APPEAL FOR HOMEGROWN TOURISM SOLUTIONS The president of the Caribbean Hotel and Tourism Association (CHTA) appealed to Caribbean tourism leaders to craft their own fate in the vital travel and tourism sector and not be driven by the agendas of inter- ests outside the region. Nicola Madden-Greig noted that although overall tourism activity in the Caribbean is almost back to pre- pandemic levels, with some destinations growing by "leaps and bounds," others are lingering in recovery mode, largely because of an imbalance in the dispersal of flights and insufficient marketing resources. For the r e g i o n ' s t o u r i s m industry to r e c o v e r fully and e q u i t a b l y, M a d d e n - Greig said it was important for gov- e r n m e n t leaders to frame policies and strategies to boost regular, predictable, inter-island connectivity. The head of the region's leading private sector tourism organization pointed out that such a move would not only encourage tourists to visit more islands, but also would help to meet the needs of Caribbean residents who travel for fam- ily, business and leisure activities. "We must support those airlines which are stepping up to the plate to strengthen our aerial linkages, but we also should embrace this crisis in airlift as an opportunity for a homegrown solution within our region," she commented. Madden-Greig echoed the advice of Barbados' Prime Minister, Mia Mottley, who exhorted the region's tourism leaders to shed post-colonial attitudes, take control of their tourism sectors, and be "shapers not takers", while delivering the keynote address during CHTA's successful Caribbean Travel Forum, which preceded the associa- tion's Caribbean Travel Marketplace in Barbados in May. She also agreed with Prime Minister Mottley's call for better use of regional capital, and urged policymakers to design new financial instruments that could be used for the region's biggest earner, tourism, rather than left idling in low interest bearing accounts. Notwithstanding its inherent volatility, Madden-Greig described tourism as "the world's fastest growing and the most dynamic sector of the global economy," adding that the Caribbean "should not be left helplessly tied to the fates of others alone. While international partnership has its value, regional collaboration is essential. The work is too important to not have independent regional solu- tions." She commented: "We must continue to solidify links with our international partners, but we must also take a leaf from the pages of entrepreneurs like Adam Stewart and Kevin Hendrickson in Jamaica, Peter Odle in Barbados, the Lamontagne family in St. Lucia, and the Hopkin family in Grenada, to name a few, and become c r a f t s m e n of our own f a t e . " Tourism is t h e r e g i o n ' s e c o n o m i c driver but it can also be a vehicle for creation of genera- t i o n a l wealth for Caribbean nationals, she asserted. Madden-Greig, who is Group Director of Marketing & Sales with The Courtleigh Hospitality Group in Jamaica, believes that as the tourism industry continues to grow there should be a serious effort aimed at implementa- tion of tourism worker pension schemes across the region, especially given the volatility of the current labor market. Heralding successful efforts by the Jamaican government to implement such a system, she reasoned that the welfare of tourism workers, who have been the foundation of building the region's greatest revenue driver, must be a priority. "Many of our work- ers are retiring with little to no safety net and it is time we took a more serious look at solving this problem," she commented. B M & T ••• September/October 2023 ••• www.blackmeetingsandtourism.com 49 Participants at forum