Issue link: https://digital.copcomm.com/i/1476179
7 B M & T ••• July/August 2022 ••• www.blackmeetingsandtourism.com based on research and ROI. That research, plus consumer sentiment, shows the new "Tampa Bay Effect" campaign truly represents Tampa Bay's unique personality; peaceful and adventurous at the same time." The campaign showcases water activities, sunny skies, bright colors, and dynamic points of interest, such as thrilling attractions, new luxury hotels and world-class restaurants that have led the launch of the first Michelin Guide to Florida. The creative aims to draw in audiences with its lively, full-frame photography with up-close talent experiencing the destination and its bold color palette with hyper-vibrant images. Consumers will be able to see the new campaign this summer across the state of Florida and in Atlanta, on streaming video platforms like Hulu, contextual digital ads, gas station TV and rideshare car wraps. The high-profile outdoor advertisements will showcase attraction partners in both English and Spanish. Outdoor placements will be in high-traffic areas like Atlanta's Buckhead and Brickell, as well as Coconut Grove in South Florida and along the Orlando I-4 corridor heading west. WHAT'S NEW IN MINNEAPOLIS? Four Seasons Minneapolis– The first five-star hotel in Minnesota opened on June 1. The downtown hotel – just two blocks from the Mississippi River and close to North Loop shopping and entertainment – features new dining by award-winning local chef Gavin Kaysen, a luxurious spa and a one-of-a-kind pool plaza. The new 37-story building includes 222 Four Seasons guest rooms and suites spanning floors 23-30, all with unobstructed Mississippi River and skyline views, as well as office space and 34 private residences. The hotel also features more than 16,500 square feet of event space, including two ballrooms and versatile function spaces – all with natural light – along with the city's largest outdoor event terrace. Prince Mural– Just steps from Prince's old haunt, the First Avenue nightclub in down- town Minneapolis, a 97-foot-tall mural of the Minneapolis music icon was unveiled to the public at a "Purple Block Party" on June 2. Internatio- nal artist Hiero Veiga and his assis- tant Betto pained the new Prince mural on the wall of a parking garage at N. First Avenue and N. Eighth Street. The mural depicts Prince in three phases of his life, based on old photos. In addition, at a dedication today, the block next to First Avenue, between 7th and 8th Streets, offi- cially received the commemorative street name of Prince Rogers Nelson Way. Ka Vang, new Meet Minneapolis VP of EDI – On May 9, Meet Minneapolis announced Ka Vang [Gah Vah] as the organization's first-ever Vice President of Equity, Diversity and Inclusion (EDI). In this role, Vang is responsible for developing a strategic vision and implementing a plan that advances the culture of equity, diversity and inclusion, which are core to the organization's mission and values. As part of her role, she is also the executive-level staff liaison for the Diversity and Multicultural Action Committee of the Meet Minneapolis board and will chair the Meet Minneapolis Legacy Project. For more on Ka Yang see "Local Hero." This is just a small sample of some of the great new things in Minneapolis this summer.