Black Meetings and Tourism

July / August 2022

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I N T H E N E W S B M & T ••• July/August 2022 ••• www.blackmeetingsandtourism.com 6 TRAVELING WITH DENELLA RI'CHARD WINS SILVER TELLY AWARD The television series, Traveling With Denella Ri'chard, has earned the prestigious Silver statuette in the 43rd Annual Telly Awards www.tellyawards.com in the category: Television - Series: Cultural. Traveling With Denella Ri'chard is a lifestyle and cul- ture series that takes an authentic and adventurous exploration of remarkable experiences in popular and off-the-beaten-path destina- tions. Denella is on a mission to inspire people to travel, experience different cultures, and bring us all one step closer to discovering the beauty of our shared humanity. The Telly Awards, the world's largest honor for video and television content across all screens, announced this year's winners. The winners included a variety of top-tier brands and organiza- tions as well as smaller media companies such as iacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll and Fast Company. This year's edition received over 11,000 entries and saw an increase in global sub- missions from Australia, Mexico, Europe (Germany, Spain, France), and Asia (Malaysia, Singapore, Taiwan). "Receiving this prestigious award is truly an honor. We are grateful and humbled to be ranked among the best in television and media. Despite the challenges of these last two pandemic years, we were still able to film around the world and bring destination stories to life on television. To all the destinations and supporters who were part of this journey, we want to say thank you, travel is back", said Denella Ri'chard. "Traveling With Denella Ri'chard" can be watched globally, nationally, and locally. The show airs globally on DistroTV channel 170 (CJC) at 8:30pm EST; locally on the CW South Florida (WSFL) on Sunday mornings at 10am EST. Additionally, the one-hour special "Travel The World With Denella" recently aired in 74 CBS, ABC, and NBC affiliate markets. The series can be seen on-demand 24/7 on ROKU: GFNTV. View Traveling With Denella Ri'chard by going to https://youtu.be/U1U6cLlPgmI . ABOUT Denella Ri'chard is a world traveler, television personality, travel industry executive, public speaker, and travel writer. Her numerous industry awards and recognitions include The Network Journal's "25 Influential Black Women in Business" and Legacy Miami's "50 Most Powerful & Influential Black Business Leaders". Black Meetings & Tourism Magazine honored her with the "APEX Distinguished Service Award." Luxury Travel Advisor Magazine named her one of their "2019 Road Warriors and Industry Trendsetters". Soar Entertainment and Media, LLC is an American television, film, and media company dedicated to producing diverse content, featuring diverse talent for multiplatform delivery and distribution. The company is owned by media executives Denella Ri'chard and Don Wiggins. VISIT TAMPA BAY ENCOURAGES VACATION SEEKERS TO DISCOVER THE "TAMPA BAY EFFECT" IN NEW CAMPAIGN Dynamic Campaign Reimagined to Reflect the Growing Popularity and Perception of Tampa Bay Following record-breaking visitation and six years of extensive mar- keting campaigns in domestic and international markets, Visit Tampa Bay is launching a new campaign to raise awareness and conversions to all target audiences. The new brand platform called the "Tampa Bay Effect"describes how the destination juxtaposes active adventures with a relaxing vibe to create a vacation experience that is authentically Tampa Bay. The fully integrated campaign launches in domestic drive markets for the summer months, as well as trade shows, activations and interna- tional markets, captures the "Tampa Bay Effect" by calling visitors to "Relax Boldly," "Delight Effortlessly" and "Meet Confidently." Visit Tampa Bay's creative agency of record, FKQ Advertising + Marketing conducted a custom research study, fielded by Downs & St. Germain Research, to understand if the Tampa Bay brand and location were reaching its targets successfully. The research insights showed Tampa Bay's brand personality combines both relaxation and adven- ture in equal parts, unlike any other Florida destination. Research also proved that Tampa Bay now has the brand recognition to stand under its banner rather than leading with Florida. "Fueled by record-break- ing visitation numbers, the growing interest in the desti- nation and Tampa Bay's visi- bility on a global scale, it was the right time to take our summer campaigns to the next level," said Santiago C. Corrada, President and CEO of Visit Tampa Bay. "Everything we undertake is

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