Issue link: https://digital.copcomm.com/i/133302
Mining Tequila REVOLUCION's Liquid Gold THIS REVOLUCION WON'T BE TELEVISED . . . IT WILL BE SIPPED! by Elyse Glickman / photos by John Curley O ver the last few years, Tequila REVOLUCION's stirrings in the beverage industry and growth as a brand have been as carefully developed as their Extra Añejo. While the quality of the portfolio and its brand-defining bottle have given it "go-to" status among buyers and bartenders, REVOLUCION USA Sales Director Lisa Wells states that its newly-minted status as a 2013 Gold Medal winner at this year's San Francisco World Spirits Competition has increased its currency in the marketplace. "The accomplishment gives the brand an opportunity to add important thirdparty validation into their messaging, and it also provides us excellent materials for our social media and promotional efforts," Wells says. "REVOLUCION's objective all along has been to show the world how fine tequila should be created 88 / the tasting panel / june 2013 TP0613_080-119.indd 88 5/23/13 5:30 PM