Issue link: https://digital.copcomm.com/i/12999
conversation among staffers. Show atten- dees are the priority. 8. Capture your leads. Take advan- tage of the trade show’s lead tracking system. If they don’t have one available to you, create a contact form with a few key ques- tions that you can complete and attach to a lead’s busi- ness card. 9. Don’t overlook the press room! If you don’t have professional public relations representation, consider it for your show. A PR expert can help you direct press to your booth and to secure interviews about your business that can support your success! 10. Follow up! Set a plan for follow up for trade show leads. Nearly 75% of all leads collected at a trade show are never contacted again! Robert Byhre has over 25 years experience in pro- ducing exhibits and displays for local, national and international events and trade shows. As president of Hollenbeck Exhibits, he and his design team have created exhibit solutions for a wide range of nationally recognized brands including Lockheed Martin, Monster Cable, Comcast, and Wells Fargo Bank. www.hollenbeck- exhibits.com It’s a whale breaching its 40-ton body out of the deep blue Atlantic Ocean. It’s the lush and leafy green trees in our state forests and parks. It’s the well-trod red bricks of the Freedom Trail, each one steeped in history. Explore all the colorful things to see and do at your next Massachusetts meeting or convention. To plan your next meeting or convention, contact Dagny.Ashley@state.ma.us 800-227-MASS x8511 Black Meetings & Tourism May/June 2010: www.blackmeetingsandtourism.com 47