Issue link: https://digital.copcomm.com/i/12999
WINTER 2010 DINELA RESTAURANT WEEK: A PROVEN ECONOMIC SUCCESS “As one of the communities leading the charge to get our area FOR RESTAURANTS AND ANGELENOS Winter 2010 dineLA Restaurant Week is a bona fide success for both restaurants and patrons across LA County. The bi-annu- al two week event, which ran from January 24-29 and January 31- February 5, featured an impressive 233 restaurants. This winter’s participating restaurants achieved an average increase in sales of 10-15% during this time period, while over 85% reported attract- ing new customers to their tables. In total, more than 113,000 din- ers were served during the two week event; demonstrating that the dineLA Restaurant Week program is able to provide a welcome increase in traffic during a time the industry refers to as a notori- ously slow season. restaurants involved in dineLA Restaurant Week, we were very pleased with the strong showing of 31 participating restaurants from Santa Monica,” said Kathleen Rawson, CEO of Bayside District. “As an LA INC. partner, we enjoy participating in the marketing opportunities associated with dineLA Restaurant Week and know the economic benefits they bring to our area restaurants.” dineLA Restaurant Week is sponsored by LA INC. The Los Angeles Convention and Visitors Bureau, in partnership with American Express. For more information contact LA INC. at (800) 228-2452 VEGETABLE LEADER LAUNCHES NEW LINE OF HEART HEALTHY, GLUTEN-FREE SOUTHERN STYLE SIDE DISHES Allens, Inc., the largest privately-held vegetable company in “We are thrilled with the ongoing success of the dineLA Restaurant Week program. The proof is in the numbers; with the January promotion contributing over $4.9 million to the LA econ- omy,” said Mark Liberman, president and CEO of LA INC. The Los Angeles Convention and Visitors Bureau. “The restaurants benefit, the customer receives a great value, and the city of Los Angeles continues to showcase its diverse and talented chefs and restaurateurs.” At a time when the economy is still in flux, dineLA Restaurant Week proves that great food at a great price is an unbeatable value. “Chaya has proudly participated in dineLA Restaurant Week since its inception, and during each promotion, all three of our LA restaurants have seen an increase in the number of guests during both lunch and dinner,” said Adam Rosenbaum, director of oper- ations, CHAYA Restaurant Group. “With the reasonable price point of the dineLA Restaurant Week menus, our guests are more likely to order a second glass of wine or the Grand Plateau we offer at Chaya Brasserie as a fourth course for the table.” Since dineLA Restaurant Week included restaurants through- out the LA region, many communities felt the positive economic impact. the nation, has introduced a new line of heart healthy, gluten-free Southern Style vegetables and side dishes. The new line hit grocery shelves in select cities nationwide in December. Allens’ Southern Style vegetables meet growing consumer demand for traditionally seasoned Southern flavors. The Southern Style line of vegetables and side dishes intro- duces a new flavor profile for favorite southern vegetables, includ- ing Hoppin’ John, Seasoned Black Beans, Seasoned Blackeye Peas, Seasoned Cabbage, Seasoned Collard Greens, Mixed Greens and Turnip Greens – 23 varieties in all. The new products will be sold in 14 oz., 27 oz. and 28 oz. cans at participating retailers, such as Wal-Mart, Food Lion, Publix, Bi-Lo and other major retail out- lets. “At Allens, creating innovative ways for our consumers to enjoy our canned side dishes is a job we take seriously,” said David Brown, director of retail sales, Allens, Inc. “The new Southern Style line is one we know our consumers will love at first bite. Allens new Southern Style canned side dishes have the authentic flavor of traditional Allens favorites with just the right amount of spice to give them the kick that Southern taste buds desire.” For more information on the new Southern Style Canned Vegetables and other Allens vegetables, visit www.Allens.com. Black Meetings & Tourism May/June 2010: www.blackmeetingsandtourism.com 43