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BITS & PIECES www.postmagazine.com 9 POST MAY/JUNE 2020 THE NEW BLANK HELPS ABC KICK OFF NFL DRAFT SEATTLE — The New Blank (https://thenewblank. com) recently helped ABC kick off the 2020 NFL Draft with a new branding package. The design frames the show's focus on players' personal stories and uses a crimson and gold color palette, much like that of the current Super Bowl champs. "This was ABC's second time around with the NFL Draft and we were ready to push the enve- lope for our audience," explains ABC art director Christopher R. Abbey. "We were tasked with creat- ing emotionally-driven storytelling while focusing on the players' personal journeys. The New Blank came ready for the task, providing us with many design options that relayed a balance of excitement around the sport without feeling hyper-masculine. This helped us to connect with a broader audience in a dynamic way." "Sport has never felt as vital as it does right now," adds The New Blank's ECD, Sevrin Daniels. "We knew the turnout for this year's draft was going to draw fans at an unprecedented level and wanted to create something that felt true to the sport, consid- ering the unique time we are in, and still fit perfectly with ABC. We are so proud of the package Eric (Edwards) and the team put together. Despite hav- ing to choose from a number of excellent options, we were in complete agreement with ABC on which direction to take." Working closely with the team at ABC, The New Blank developed an approach with a very tactile feel, utilizing analog textures, like wrinkled wheat paste paper in which large, outlined typography conveys messaging, resulting in an approachable, streamlined aesthetic that stands out in the sports arena. The package was animated for ease of customization with copy, images and footage all set up to accom- modate the retention of styles and treatment stream- lining the promotional production workflow. In addition to Edwards, The New Blank's design- ers included Vince Diga, Lindsay Daniels, Roberto Brambilia and Ann Kruetzkamp. Brambilia and James Webber handled animation. Work from home www.simplecloud.io The secure, global, cloud-based platform for digital content management and creation, perfect for Animation, VFX, Advertising and Games Powered by: Contact us for a demo info@simplecloud.io or call us + 1 (310) 990 6390