Issue link: https://digital.copcomm.com/i/1152980
reported being familiar with the service. From a marketing perspective, this is a pretty impressive feat, considering our survey was conducted only nine days after Marriott's announcement. When asked why they'd try out the new service, 63% said because of Marriott's trustworthy brand, while 54% were interested in the potential bonus rewards and loyalty points they'd be able to use across Marriott's hotel line. Cornering the luxury travel market by offering premi- um vacation rentals — an approach Airbnb can't easily imitate — is an intriguing move by Marriott. Many have named Homes & Villas "Marriott's answer to Airbnb." However, this new service doesn't address Airbnb's core value proposition: affordability and authen- ticity. Staying in an ancient Irish castle is a fantasy for many, but it's not necessarily going to give travelers a truly authentic and immersive experience. For many, this is the primary appeal of Airbnb — and it's unlikely that any established hotel brand is going to be able to beat them at their own game . Methodology The proprietary data featured in this comes from an online survey commissioned by Clever Real Estate and conducted by Pollfish. In total, Pollfish surveyed 1,000 travelers who had stayed at both Airbnb and hotels in the last 12 months. The survey was distributed using organic sampling from May 8, 2019 to May 9, 2019. Secondary research was gathered from the sources below Sources Airbnbs East Facts Goldman Sachs: P2P Vacation Rental Survey Ryerson University: Why Tourists Choose Airbnb Over Hotels. Forbes: Arre business travelers using Airbnb? AirDNA: The Best Places to Buy a VacationRental Home in 2018. IPX 1031: Do Airbnb guest their hosts? Contact Clever Real Estate 6358 Delmar Blvd suite #300. E: thomas@movewithclever.com P: 1-833-CLEVER Seattle, WA. photo credit: Popmedia Group