Issue link: https://digital.copcomm.com/i/10459
HENNINGER:“We’re constantly recon- figuring space because you really can do more with less now.With the new technol- ogy you can now change out an edit suite in a day — something that used to be a major undertaking of capital investment, build out and wiring.The concept of the core machine room is still important, however. Having the ability to concentrate heavy-duty comput- ers, high-bandwidth servers, multiple for- mats and decks and route them to any of our 35 suites lets us tackle large-scale and technically-challenging jobs.Also,we do a big volume of political advertising, so we have to ensure a high level of privacy and confi- dentiality, and that impacts how we can de- sign our space.The privacy issue is true for some cablecasters and commercial clients as well.We have to assure them that their pro- ject is absolutely safe and secure with us.” PRAEGER: “The biggest change has been in our graphics department.Ten years ago we had three Flame suites and one Maya 3D workstation.We've grown that world to include a design group, with a team of eight artists working in After Effects and Cinema 4D.We're up to five Flames, which see more of the effects work, rig removal, roto, that sort of thing.The group has di- versified as a direct response to our clients’ needs.” MCGINNISS: “Catering to the client still means a lot to us. During our recent remodel, we could have created more editor- ial space by eliminating lounge, kitchen and meeting spaces, but our clients still appreciate com- fort and service.We renovated and brightened our décor, re- placed our industrial look that once was fashionable and brightened the tone of our sig- nature teal blue.We kept our core group of edit suites while making room for new tenants, including two small production companies we love having and hope to have an ongoing relationship with. Until their space is ready MSG will be using two of our rooms 24 hours a day.” POST: Is there a different model for prof- itability in post today? PRAEGER:”I think budgets are shrinking and everyone is trying to get more for their buck.There are efficiencies to doing every- thing here — editing, design, color correc- tion, online, and now production — all the while keeping projects at a level everyone expects. Although budgets are leaner, it’s still about delivering quality and service.” MCGUIRE: “We have created an envi- ronment with four unique specialty compa- nies that are separately branded. Clients can buy their services a la carte or take advan- tage of the full package of services. In post production, packaging happens quite regu- HyperDrive ™ SAN solutions for Post by Rorke Data featuring Galaxy ® Aurora RAID & HyperFS SAN File system » File Level SAN Software with Heterogeneous OS Support – for MAC OSX, Windows & Linux » High Performance low latency File System » Dynamic Capacity Expansion – up to 144 Petabytes in a single Global Name Space » Aggregate Auroras for over 6000MB/sec » Ideal for multi-stream HD, multi-stream 2K or 4K workflows A Subsidiary of Get Your Facility Into HyperDrive HyperDrive is powered by HyperFS www.rorke.com © Rorke Data. All rights reserved. Rorke Data and the Rorke Data logo are registered tradmarks of Rorke Data Inc. All other trademarks and logos are the property of their respective owners. www.postmagazine.com May 2010 • Post 19 Henninger’s central machine room covers formats from two-inch Quad to HDCAM SR, as well as digital process- ing gear, connectivity and high-bandwidth servers for file-based workflows. T R E N D S