Issue link: http://digital.copcomm.com/i/954507
www.postmagazine.com 9 POST MARCH 2018 BITS & PIECES Panasas Storage Solutions for Media Workflows It's more than storage - it's your craft Booth# SL12108 When you need shared-access storage that scales easily, delivers faster rendering times, supports broadcast requirements for highest availability, and handles dozens of editorial sessions for transcodes and archive retrieval, you need Panasas ActiveStor ® for Media & Entertainment. Future Ready Starts Now AI Ready Production Ready VR Ready FREMONT, CA — Colorist Lauren Malis of Chicago-based, creative editorial and post house The Colonie (www.thecolonie.com) recently relied on Blackmagic Design's (www.black- magicdesign.com) DaVinci Resolve Studio to grade and finish several national, seasonal broadcast spots for retail giant Kmart, which were delivered throughout 2017. "Kmart is a very upbeat brand with a pleasant, inviting look, so we stayed natural overall, but made sure the colors popped and were saturated," says Malis. "We definitely wanted to draw the viewer's attention and put them in a good mood, which reflects overall how Kmart is a fun brand. They are great with shooting neutral and letting the colorist go to town with the footage, and regardless of what I'm facing, I never have to worry about DaVinci Resolve Studio. Not only is it a solid program to begin with, but everything continues to get smoother, faster and sleeker as it up- dates. We began the year on version 12.5, but switched to 14 once it was available, using it on the later ads." With each spot specific to certain seasons, Malis paid particular atten- tion to ensuring the looks reflected their respective themes. In one spot, Cannonball which features a pool as the centerpiece, Malis says she want- ed it bright, cheery and eye-catching to reflect summer, but really pushed the blues in the pool to make it look super inviting." Malis is a fan of DaVinci Resolve Studio's Power Windows and tracker when finessing shots. "It's easy to throw up a window, color and track the grade. It's the best tracking tool I've ever used," she says. "I love the overall flow of nodes and being able to quickly add layers and windows, as well as pick out different colors in the Qualifier. It's a seamless workflow." Another challenging spot for Malis was $10 Gifts, a holiday spot featuring a band singing against an all-white background, completed in one fluid shot. "The whole spot was one shot with the camera locked on the band as it circles them with the lighting changing throughout. I needed to ensure the overall grade was seamless so it wouldn't distract the viewer, so each time the camera went around, I treated it as a differ- ent grade to match lighting and the overall look," she says. "I had several grades going throughout, and using DaVinci Resolve Studio's edit page, I was able to transition between the grades, using the dissolve tool across the transition to make it feel like the one shot it was," she adds. THE COLONIE RELIES ON DAVINCI RESOLVE STUDIO TO GRADE KMART SPOTS $10 Gis