Post Magazine

March 2018

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www.postmagazine.com 10 POST MARCH 2018 BITS & PIECES INDIAN ORCHARD, MA — GYK Antler recently created a stop-motion campaign for Cedar's promoting the new organic toppings used in the company's hommus. The multi-spot campaign includes the Mediterranean, Balsamic, Jalapeno, Roasted Red Pepper and Garlic spots. In each :15 commercial, the spot opens with a graphic that states: "We've Topped Ourselves". The nat- ural ingredients spell out the word 'organic' on a table- top and then move their way into the container. The lid goes on and after a spin, comes off again, where hands are seen reaching across the table and dipping healthy snacks into the hommus. GYK shot the spots using Canon 5D cameras with a combination of 35mm f/1.4 L and 50mm f/1.2 L lens- es. An Apple MacBook Pro running Adobe Lightroom Classic, Premiere Pro and Photoshop was used for post production, along with Canon EOS Utility 3. GYK SHOOTS STOP MOTION FOR CEDAR'S The Mediterranean spot LOS ANGELES — The American Society of Cinematographers (ASC) in LA has named Eric Rodli as executive director, effective immediate- ly. In his new role, Rodli will be responsible for driving initiatives that uphold the mission of the organization — to advance the art and science of cinematography — and creating a supportive community for its members. Rodli, an ASC asso- ciate member since 2001, has served six years as co-chair of the ASC Motion Imaging Technology Council's Cinema Display Committee, dedicat- ed to exploring new technologies and providing guidance on enhancing the moviegoing experi- ence in service to the filmmaker's creative intent. He co-authored the committee's 2016 white paper, "Cinema Display Evaluation Plan and Test Protocol," which explores the key image quality parameters of dynamic range, color space and overall luminance, as well as suggested testing parameters. Rodli also has been a member of the Academy of Motion Picture Arts and Sciences Task Force on Content Preservation, and has par- ticipated in industry panels that range from digital media distribution to projection. ASC NAMES ERIC RODLI EXECUTIVE DIRECTOR Shot with Canon's 5D Edited in Premiere Pro Eric Rodli

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