Issue link: http://digital.copcomm.com/i/832383
14 / the tasting panel / june 2017 INDUSTRY SPOTLIGHT I n 2016, Twisted Shotz invited fans to invent the brand's next two flavors with their "You Call the Shot" contest. They promoted the contest through their website, digital PR, regional bloggers, brand advocates and social channels including Facebook, Instagram, Twitter and Pinterest. They also engaged mixologists, trade partners and wholesaler out- reach. Their customers responded with more than 1,000 recipes featuring inventive, twisted names and humorous, creative descriptions. The gold medal winner, submit- ted by Avonlea Schoeneberg, of Edwardsville, IL, was PussyCat, a watermelon and Piña Colada-flavored shot. The name was inspired by Avonela's rescued cats Dot and Darrel. The cocktail has been released for national distribution. As with all Twisted Shotz flavors, PussyCat (fourpack, SRP $5.99) is deliv- ered in a double-chambered, reusable shot glass. The flavors mix together when you tip the shot into your mouth. Besides the fourpack, it also available in the Twisted Shotz Getaway Pack of 15 along with Whipped Chocolate, Miami Vice, Peaches n Cream and Moscow Mule Kick. ABV is 20%. Keeping It Cool H eineken is launching the "Coolerpack," an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case and adding ice. The Coolerpack is the newest edition to the Heineken range of packag- ing configurations, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. Designed to pop open the top, fill the pack with ice and enjoy a cold Heineken, the Coolerpack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the innovative new item. Moore of a Good Thing B uilding on successful momentum from last summer, Jasper, Alabama's Moore's Marinades and Sauces (Moore's) is once again partnering with Operation BBQ Relief to raise necessary funds for Operation BBQ Relief's operations and help inform nationwide communities of the impact it has on the lives of those affected by disasters. In sup- port of the positive work of Operation BBQ Relief, Moore's has pledged to donate ten cents for every bottle of marinade or sauce purchased, doubling its 2016 pledge to $20,000 this summer. Operation BBQ Relief has provided more than one million meals to 21 states across the country, serving nearly 6,000 meals a day. The organization's funding is raised through fundraisers, online merchandise sales and donations. Calling the Shot