Issue link: http://digital.copcomm.com/i/807384
april 2017 / the tasting panel / 1 1 1 companies are looking to benefit from its offerings, such as the innovative Bag-in-Box liquid packaging solution. Designed to extend the shelf life of liquid products, the Bag-in-Box product can help wineries and beverage compa- nies reduce costs and risks associated with tainted products. "Bag-in-Box is a unique packaging solution for liquids that ensures a shelf life of several months after filling and several weeks after opening," explains Luis Gonzalo Rodriguez, Bag- in-Box Operations. "Once the seal breaks, our innovative packaging protects every drop, ensuring the content stays fresher for longer, preserving the exquisite taste for weeks after opening." In addition to being specifically constructed to preserve the liquid inside, Bag-in-Box packaging is supplied flat to maximize storage space and minimize transport costs, and the results are unanimously positive. "Today, more than 33 percent of the wine consumed in France comes in a Bag- in-Box, and in Scandinavia, this figure is over 50percent!" shares Dino Scolari, Director of Operations Packaging Solutions, North America. It seems that wineries are not the only ones benefiting from Bag-in-Box products, but consum- ers find value in it too. "Customers love Bag-in-Box products because they can enjoy excellent wine at their convenience. They can open their wine today and drink one glass at a time for several weeks." Smurfit Kappa maintains its status as a global leader in paper-based packaging—designing, manufacturing and supplying packages to wineries all over the world—by providing practical solutions for businesses while keeping sustainability at the forefront. "Environmental responsibility, circular business models and corporate social responsibility have been at the core of our business model for more than 80 years," says Elias Ortiz, Sustainability Manager, North America. "Our commitment to sustainability underlies everything we do." Bag-in-Box packaging and pouches have a low carbon footprint, especially compared to other types of packag- ing for liquids. Made from sustainable, raw materials like corrugated cardboard sourced mostly from Smurfit Kappa's own paper mills, the outer box provides exceptional protec- tion during transit and is a lighter alternative to glass. "Our innovative, recyclable packaging delivers real savings in cost and carbon for customers and consumers," continues Ortiz. "It is an approach that has delivered consistent business growth and long-term partnerships with some of the world's most respected brands." In addition to Bag-in-Box packaging, Smurfit Kappa supplies a wide range of customized packaging solutions for wineries, such as the free-standing flexible Pouch-Up ® liquid packaging, stylish bottle gift packs and sleek wooden boxes. Armed with an extensive portfolio, Smurfit Kappa ensures its products are designed with both the business and consumer in mind. Given the ever-increasing choice of beverages, Smurfit Kappa recognizes that grabbing consumer attention with impactful, brand-focused packaging is just as essential as package endurance and functionality. With more than 700 world-class designers, the company works closely with wineries to create high-quality package designs that deliver a strong brand message. Utilizing a market-driven approach, Smurfit Kappa's eye-catching designs help capture custom- ers' attention, leading to increased brand awareness and sales. "Our products offer an alternative and sustainable way of packaging wine products with high impact graphics that gain eye attention to maximize exposure," says Rodriguez. Daniel J. Daou, co-proprietor and winemaker of DAOU Vineyards & Winery in Paso Robles, California, who partnered with Smurfit Kappa on a variety of wine packaging, declares that "the people at Smurfit Kappa combine creativity with excellent craftsmanship, and the results are unparalleled." He adds, "Smurfit Kappa worked with us to come up with a unique design for our packaging that has helped us save money on boxes. In fact, we used them for all our wine boxes, including our high-end wood boxes, and we couldn't be happier with the results." With an approach that is customer- oriented and market-led—backed by a commitment to sustainable principles and business practices— Smurfit Kappa provides flexible packaging solutions for businesses large and small, meeting cost constraints while leading the way in creativity and innova- tion. It's clear that Smurfit Kappa plays a valuable role in the beverage industry. Paso Robles's DAOU Vineyards & Winery has partnered with Smurfit Kappa on a variety of wine products that has helped the brand create cost effective and stylish packaging.