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February 2017

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SOUND LIBRARY NEWS 12 POST FEBRUARY 2017 OSLO, NORWAY — As budgets continue to shrink and project timelines become more compressed, getting a high quality audio edit and mix delivered by the deadline can be challenging. The right sound at the right time can make a joke funnier and a scary scene more suspenseful. Finding and manipulating sound effects (SFX) to match the picture requires both imagination and the right tools. Soundly ( was created to provide a faster way to find and audition sound to picture, giving sound and video editors more time for creativity. Soundly is a comprehensive, cloud-based library, as well as a tool that can edit, modify and place a sound directly to picture with a cou- ple of mouse clicks. Soundly can also index and search sounds that us- ers already own, making it a hub for any collection of sounds, wherever they are stored. The combination of library and workflow tool makes it unique and a fast method to add sound to picture. Available for both Mac and PC, Soundly's core library is cloud-resident, which means that an editor can work from virtually anywhere there is an Internet connec- tion. The SFX in the Soundly cloud library are high quality, captured by expert sound designers. The Soundly library is constantly evolving as new recordings are added to the core library. Specialized sound libraries can be purchased online, granting instantaneous access via the Soundly cloud. The Soundly tool works with all popular audio and video editing applica- tions, such as Pro Tools, FCP, Premiere Pro, Media Composer, Reaper, Nuendo and many more. Soundly is available as a free download on the company's website to try and is sold on a subscrip- tion basis. SOUNDLY: A NEW SOLUTION FOR SOUND EFFECTS WORKFLOWS SURREY, UK — While per license fees may have declined over the years, the need for quality music has increased because there is so much content being produced for different outlets. The reduction in fees has meant that supervisors and their clients are increasingly looking to the indie sector for cheaper solutions. While the larger labels and publishers benefit from dedicated in-house sync man- agers, this tends to lean towards handling li- cense requests and legal process rather than pitching and proactively servicing clients. With this in mind, the folks at Music Gateway ( feel there is a need for an efficient way for indies to receive professional representation, both for unsigned creators and the wealth of publishers and labels who want to exploit their masters. Music Gateway has launched Sync Portal, which enables members to deliver masters and metadata through streamlined tools. It has also launched an exclusive indie channel to service over 300 global advertising agencies and personally ser- vice a network of over 700 music supervisors worldwide. Independent distributor and publishing administrator CD Baby is one of the first to jump on-board. "As a company and on behalf of my team, we are extremely proud to be able to deliver this new sync portal service," adds Jon Skinner, Music Gateway's CEO/ founder. "We listened to our members and the wider sync market demands, and it's paid off. This launch is the result of our dogged development and hard work during 2016. Our batteries are fully re-charged following the festive season and we are all fired up for a benchmark 2017." "With two million pre-cleared CD Baby artists' songs opted in for sync licensing, we are always looking for avenues to get our client's music in front of music su- pervisors around the globe," says Jon Bahr, CD Baby's VP of music publishing and rights management. "We are thrilled to be a launch partner for Music Gateway's new Sync Portal, where we can showcase our top songs to the leading agencies and supervisors." MUSIC GATEWAY LAUNCHES SYNC PORTAL BROOKLYN, NY — Pro Sound Effects offers The Hybrid Library 2017 ( to free- lance audio pros at savings of as much as 60 percent. At press time, the company had fewer than 60 licenses still available, allowing qualified pros to acquire the collection for just $1,495 (regularly $3,995). The applica- tion for freelancer pricing is free and there is no purchase commitment. The Hybrid Library 2017 contains more than 63,000 sound effects (350GBs) on a hard drive. The effects are 100 percent royalty free and are organized into 293 categories. Sound designer Justin Hollis works with the team at LA-based Hexany Audio (, which specializes in creating original music and sound for games, VR and interactive media. "We get such a wide array of types of projects here, so it's great to have the Hybrid Library at our fingertips to cover our every need for different types of sound effects," says Hollis. "Whether it's sci-fi, fantasy, action/adventure, first-person shooters, casual puzzles — you name it — I'd actually be shocked if any sound asset I've made since being here at Hexany didn't include something from the Hybrid Library." Hollis recently sound designed the reboot of the classic King's Quest game series. Hexany's credits include work for a variety of games, as well as trailers, ads, and corporate branding. Their clients include Disney, Coca-Cola, AMC Theatres, Ford, Chevrolet and ActiVision, among others. PRO SOUND EFFECTS EMPOWERS FREELANCE SOUND DESIGNERS

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