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Water, Italian-Style Seriously, what's not to love about all things Italian? Between its food, wine, culture and beautiful people, Italy is one country that knows how to live la dolce vita. Adding to our ever-growing "Why We Love Italy" list is Ferrarelle, the nation's most popular mineral water, sourced from pristine mineral springs in Campania and imbued with a natural sparkle underground—not manmade carbonation. This natural CO� gives the water a fi ne, delicate bubbliness that offers the perfect, neutral-fl avored accompaniment for your customers' at-home Barolos and Montepulcianos, so stock this water near your Italian wine section to complete the experience. www.ferrarelleusa.com Get Better Branding Say bye-bye to the brown paper bag with Tilted Box, a uniquely-designed bottle carrier made in the USA from corrugated cardboard and offered in an assortment of colors to make taking home your favorite bottle even more exciting. Stylish and functional, with a handle and cut-out window exposing the label, Tilted Boxes are fully customizable with your company's name and logo, making this the chicest option for retailers, or just the perfect gift packaging for any special occasion your customers might envision. www.tiltedbox.com Tea Treats For every cat person who claims they don't like dogs, there's a tea-drinker who turns up his or her nose at the thought of a plain old cup of coffee. That's why bars and restaurants alike will fi nd tea-lovers praising their wares when you can offer something a little more unique than the classic Lipton. Village Tea Company's lineup of unique fl avors (Sassy Green Tea, anyone?) are sourced from around the world and offer a modern take on the classics. We're also seeing an increasing trend in tea- based cocktails, and fl avors like Cherry Me Bloom and Organic Lemon Ginger are sure to make this winter's seasonal cocktails even hotter. www.villageteaco.com Beefed-Up Bloody Mary Garnish is an important component in any cocktail, and like a killer pair of earrings, an eye-catching ornament for your drink can go a long way. Sure, brunch and Bloody Marys are always in style, but now, there's a new product on the market that's giving the classic cocktail a beefy makeover that your customers will love. Benny's Bloody Mary Beef Straw, the ultimate Bloody embellishment, kicks the boring old plastic straw to the curb, combining form and function with a product that's sure to make your bar's Bloody stand out from the pack. www.bennysbloodymarybeefstraw.com august 2012 / the tasting panel / 63