The Tasting Panel magazine

JULY 2012

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INDUSTRY SPOTLIGHT Bowmore's Sleep No More in NYC M ay's Manhattan Cocktail Classic in New York had plenty of events at which to wet one's whistle, though certainly none more intriguing and delicious than The Darkest Night: Bowmore's Evening at the "McKittrick Hotel," with a performance of Punchdrunk Theatre Company's Sleep No More. Billed as an immersive theater experience, Sleep No More is an interac- tive presentation of Shakespeare's Macbeth performed over six fl oors of an old warehouse in New York's Chelsea Actor Adrian Brody (center) with Ferrari third-generation family owners Camilla and Matteo Lunelli. Jamie MacKenzie, Regional Manager North America for Morrison Bowmore Distillers, with spirits writer and expert David Wondrich. district, where audience members, who are required to wear masks and remain silent throughout the performance, wander from fl oor to fl oor through dimly lit maze-like hallways and rooms, all interpretively decorated as stages from the bard's famous tragedy, while actors play out scenes in front of them. The evening started with cocktails featuring Bowmore 15 Year Old Darkest Single Malt Scotch Whisky in the theater's cabaret lounge, and continued with an open bar and music during the show for those in need of refreshment. Once the performance ended, guests and actors alike fi lled the "hotel" lobby and were treated to more cocktails, "Whisky and Oysters" and a wonderful Bowmore 15 Year Old Darkest Punch created and ladled out by none other than Mr. Punch himself, David Wondrich. —David Ransom Pernod Ricard USA Brands Shine at the 2012 James Beard Awards F The Plymouth Admiral Prout's Punch displayed at the James Beard Media Awards. or the third consecutive year, Pernod Ricard USA was the exclusive wine and spirits sponsor of the James Beard Media Awards, as well as the exclusive champagne and spirit sponsor of the VIP lounge at the James Beard Awards Gala. This year's awards events in New York City were held on May 4 at Gotham Hall and May 7 at Lincoln Center, respectively. Guests at both events sipped ABSOLUT and Plymouth Gin cocktails as well as Perrier-Jouët champagne. 10 / the tasting panel / july 2012 Stars & Sparklers F errari Metodo Classico—the bottle- fermented sparkling wine produced according to the regulations of Trento D.O.C.—was the toast of the New York fashion scene's top parties to celebrate the debut of the spring 2012 exhibit "Schiaparelli and Prada: Impossible Conversations" at the Costume Institute of the Metropolitan Museum of Art. Ferrari executives and third-generation family owners Camilla and Matteo Lunelli fl ew in from Italy to join guests that included Mick Jagger, Beyonce Knowles, Gwyneth Paltrow, Gary Oldman, Gerard Butler, Adrien Brody, Edward Norton, Elizabeth Banks, Marc Jacobs, January Jones and Jason Wu. Ferrari's sponsorship of the gala events in New York illustrates its enduring commitment to the Italian art of living, and aims to reinforce Ferrari as the toast of the most important Italian cul- ture, fashion and design events worldwide. PHOTO: SKYLIGHT PRODUCTIONS AT THE MCKITTRICK HOTEL, PHILIP MONTGOMERY

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