Computer Graphics World

March / April 2016

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Page 39 of 51

38 cgw m a r c h . a p r i l 2 0 1 6 Media without Borders #TRANSMEDIA: USING THE WHOLE TOOLBOX FOR STORYTELLING BY RORY FELLOWES Medium Creation Experience Community World Building Distribution Fiction Connection Participation Awareness Transmedia Storytelling Distribution Films Mobile Games PC Social Media Entertainment Technology Distribution Delivery Engagement Computers Television Print Story Media Interactive Brand Viewers Content Integration Audience Mothership Model Production VR Multi-platform Social Media Internet Cinema Radio Performance Marketing Shared Experience Investment Interaction Community

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