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Media without Borders
#TRANSMEDIA: USING THE WHOLE TOOLBOX FOR STORYTELLING
BY RORY FELLOWES
Medium Creation Experience Community
World Building Distribution Fiction Connection Participation Awareness
Transmedia
Storytelling
Distribution
Films
Mobile
Games
PC
Social Media
Entertainment
Technology
Distribution
Delivery Engagement
Computers Television
Print Story
Media
Interactive
Brand Viewers Content Integration
Audience Mothership Model Production
VR Multi-platform
Social Media
Internet
Cinema
Radio
Performance
Marketing Shared Experience Investment
Interaction
Community