The Tasting Panel magazine

May 2012

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Tattooed Nation This TUACA'S DRINKS & INK CAMPAIGN CRISSCROSSES THE COUNTRY TO PROVE THAT COCKTAILS, TATTOOS AND ROCK-AND-ROLL ATTITUDE GO HAND IN HAND A by Rachel Burkons t Slidebar Rock-N-Roll Kitchen in Fullerton, CA, famed tattoo artist Corey Miller and his band, Powerfl ex 5, perform a sound check. Miller sits behind the drum kit, beating out an impressive rat-a-tat-tat on his signature Ludwig snare, all the while sipping on a Tuaca Ginger Lime cocktail. "Ah, this lovely tonic!" he sighs, returning to his drum kit as the band kicks into high gear, unleashing some of their signature psychobilly- surf sounds. Outside the restaurant-slash- concert venue, a line of consumers waits eagerly to come in for the kickoff of the Tuaca Drinks & Ink tour, a campaign that would bring the famed tattoo artist/drummer to cities across the country in March and April. Throngs of tattooed fans had made the trip to see Miller, whose appearance on L.A. Ink made him a household name among the heavily-inked set, and whose partnership with iconic vanilla-citrus liqueur brand Tuaca has only further extended his reach. Corey Miller tattoos out a beat for his band, Powerfl ex 5, at Ritz Ybor in Tampa, FL. 116 / the tasting panel / may 2012 "He helps give us some personality to the brand, and he's got a huge base of people who are interested in him as a personality," admits Brand Manager Tracey Johnson. "People love him, and love getting the chance to hang out with him!" As if the line snaking around the building wasn't proof enough, the awestruck presents-under-the-tree-on-Christmas-morning look on consumer Shahnez Khen's face when she fi rst saw Miller said it all: "I am such a fan of his," she admitted, slightly giddy at the prospect not only of meeting Miller, but also of tasting Tuaca for the fi rst time: "I've never had it before, but I'm excited to taste it—it looks really good!" PHOTO: CHRISTY'S PHOTO STUDIO PHOTO: TOM ZASADINSK

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