The Tasting Panel magazine

June 2015

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Call for Cocktails com- petitor Troy Clarke, who is representing Proximo Spirits, puts the finishing touches on his "Beach Day" cocktail for the judges. COMPETITIONS june 2015  /  the tasting panel  /  103 M ixologists representing leading brands and the nation's top wholesalers muddled, infused, and stirred to produce inspired cocktails for the panels of expert judges at the fifth annual "Call for Cocktails" and "Wholesaler Iron Mixologist" competitions hosted at this year's Wine and Spirits Wholesalers of America (WSWA) convention in Orlando, FL. "They keep upping their game," said Tony Abou-Ganim, famed mixologist and emcee for both of this year's mixology competi- tions. The emcee and author of The Modern Mixologist infused zest, as well as respect, for his craft into the competitions. Competitors came to showcase their talent and represent their brands, while bolstering appreciation for the art of mixology. While the term "mixologist" dates back to the mid-19th century, mixology as a trend has steadily received more attention over the past decade. Today, mixologists are an integral part of the wine and spirits industry, making career paths not just possible in restaurants and bars, but also in working directly for suppliers and wholesalers. "When I'm sick, I go to a doctor; I don't try to diagnose myself," said Abou-Ganim explaining his reverence for the craft. Mixologists spend time studying and experimenting so they can blend products "to create something magical in a glass." The Right Stuff All in an afternoon's work: The judges stations overflow with expertly mixed cocktails at this year's WSWA Wholesaler Iron Mixologist competition in Orlando. Call for Cocktails com- petitor Troy Clarke, who is representing Proximo Spirits, puts the finishing touches on his "Beach Day" cocktail for the judges. MIXOLOGISTS AT ORLANDO'S WSWA COMPETITIONS WEREN'T AFRAID TO SHAKE IT UP by Angela Carlos / photos by Bruce Wilson

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