The Tasting Panel magazine

March 2015

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1 12  /  the tasting panel  /  march 2015 COMPETITIONS W ould you like to make that dream your reality? Well, ready or not, here gin comes! THE TASTING PANEL is proud to announce that Broker's Gin is back for the third annual Broker's Bowler Cup, a nationwide search that will send four talented mixologists merrily downstream to New Orleans for the 2015 Tales of the Cocktail. After the huge success of the last two years, we're more excited than ever to see what this year will offer—after all, the third time's the charm! "As the Broker's Bowler Cup becomes recog- nized as a fixture in the TOTC calendar, I know this year's contestants will challenge each other to come up with even more creative cocktails that really highlight the versatility of Broker's," says Broker's co-founder, Andy Dawson. "Plus, we've got some great new twists planned for the tasting room which will make it a lot of fun for the guests and the contestants alike," adds the other half of the dynamic duo, co-founder, Martin Dawson. So get those creative juices flowing, as this year's competition is bound to be more fierce than ever, and it all kicks off next month! See sidebar for timeline and entry instructions. COMPETITIONS 1 12 /  the tasting panel  / march W to announce that Broker's Gin is back for the third annual Broker's Bowler Cup, a nationwide search that will send four talented mixologists merrily downstream to New Orleans for the 2015 Tales of the Cocktail. After the huge success of the last two years, we're more excited than ever to see what this year will offer—after all, the third time's the charm! nized as a fixture in the TOTC calendar, I know this year's contestants will challenge each other to come up with even more creative cocktails that really highlight the versatility of Broker's," says Broker's co-founder, Andy Dawson. "Plus, we've got some great new twists planned for the tasting room which will make it a lot of fun for the guests and the contestants alike," adds the other half of the dynamic duo, co-founder, Martin Dawson. year's competition is bound to be more fierce than ever, and it all kicks off next month! trail to tales Don't miss your chance to shine with these very important details and dates! HOW TO ENTER: From April 13–May 22, simply visit www.Facebook. com/BrokersGinUSA and submit your original Broker's Gin cocktail recipe along with photo and a creative name—that's it! Then it's time to vote. VOTING AND SEMI-FINALS: After a rigorous round of voting (May 25– June 4), 12 cocktails—the top three vote-getters from each region: West, Central, East and South— will be selected to move on to the finals and announced on June 5. REGIONAL FINALISTS LIVE SHAKE- OFF EVENT IN L.A: The final 12 recipes will then be judged by our exclusive panel in Los Angeles on June 15. They will be evaluated on taste, originality, visual presentation, replicability and, of course, a clever name. TALES OF THE COCKTAIL: One winner from each region will be chosen, and all four mixologists will travel to Tales of the Cocktail to compete in the Broker's Bowler Cup Championship taking place in the Broker's Gin Tasting Room on July 17 from 3–5pm! REWARD: Along with an all-expenses paid trip to New Orleans for TOTC, a one-page profile in the September issue of THE TASTING PANEL and the chance to win a cash prize and the title of Broker's Bowler Cup Champion, the four regional winners will reap the invaluable reward of becoming an unofficial part of the Broker's family: "I really like to keep the connection between our winners and the Broker's Gin brand alive. We make it a point to visit with as many former winners as possible during our travels to the U.S.," comments Andy Dawson. LIFE IS BUT A BROKER'S GIN DREAM FOR PAST AND FUTURE FINALISTS by Brian Kustera Bowl, Bowl, Bowler Cup Your Way to Tales of the Cocktail

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