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From the Ends of the Earth Template: Last Saved: August 12, 2011 3:28 PM Patagonia's Bodega del Fin del Mundo Pushes the Envelope in Argentina Job Info Job#: Client: Sazerac_9191 Sazerac THREE YEARS AGO, WHEN I WENT TO PATAGONIA, I was astounded at what I found there. At the southern end of Argentina, in one of the world's most dramatically desolate landscapes, a wine explosion is taking place. This extraodinary wine region—far removed from Argentina's main wine capital, Mendoza—is the creation of real estate mogul Julio Viola, who, almost single-handedly, has created Patagonia's wine industry. After constructing a 12-mile canal from the Neuquén River Contact: Tracey Clapp Product: P7X Vodka Campaign: Tasting Panel Ad Document Size: Trim Width: 3.375 inches Trim Height: 10 inches Fonts & Images Fonts: Franklin Gothic Extra Condensed Trade Gothic: Bold Condensed No. 20, Condensed No. 18, Bold No. 2 Helvetica Neue: Roman, Medium and laying several thousand miles of pipe for irrigation, the dynamic Viola built several wineries and sold them as turn-key operations. He kept one for himself: Bodega del Fin del Mundo, the Winery at the End of the World. I recently sat down with Viola and tasted through some recent releases. Typical of Argentina, they are immediately approachable and represent excellent value. Keep your eyes on this and other Patagonian producers for more cutting-edge wines. Images: 9191_p7x_tasting_CMYK.tif p7x_tagline_lock.ai Inks: Cyan Magenta Yellow Black Notes: None velvety with ripe, juicy plum and black raspberry fruit; very clean, balanced and neatly structured. Bodega del Fin del Mundo 2010 Chardonnay Reserva, Patagonia, Argentina ($20) Fresh and juicy with tangy acidity and lively minerals and fruit; racy, citrus and bright fruit; delightful, easy drinking; terrifi c. smooth with spice, fresh plum and juicy acidity; lovely texture, pure fruit and lively acidity; long and balanced. with tangy cherry and lovely fruit; pure, clean and racy; long and delightful. 89 90 90 89 90 ($25) Rich, deep and dark with lovely balance, ripe plum fruit with good acidity and a long, clean fi nish; racy and delicious. 91 92 Bodega del Fin del Mundo 2007 Special Blend Reserva, Patagonia, Argentina ($40) Lush, deep and rich with lovely plum, spice and blackberry; ripe, dense and juicy; long and intense. BODEGA DEL FIN DEL MUNDO IS IMPORTED BY GAUCHO IMPORTS. PLEASE DRINK RESPONSIBLY ©2011 Platinum 7X™ Vodka. 40% ALC/VOL (80 Proof). Distilled seven times from grain. Bottled by Sazerac Co., Frankfort, KY. Product of the U.S.A. Bodega del Fin del Mundo 2007 Pinot Noir, Single Vineyard, La Virgencita Vineyard, Patagonia, Argentina ($25) Lush and fresh with bright cherry fruit and tangy acidity; good grip, lively and showing good body with a long, lush fi nish. Bodega del Fin del Mundo 2007 FIN Malbec, Vista Franca Vineyard, Patagonia, Argentina A BOLD STATEMENT HAS NEVER BEEN SO SMOOTH. Distilled seven times for exceptional purity and a crisp finish, Platinum 7X has raised the bar on what it means to be smooth. Find out more at PLATINUM7X.COM Bodega del Fin del Mundo 2008 Pinot Noir Reserva, Patagonia, Argentina ($20) Fresh and juicy Bodega del Fin del Mundo 2007 Malbec Reserve, Patagonia, Argentina ($20) Lush and Bodega del Fin del Mundo 2009 Postales Malbec, Patagonia, Argentina ($11)Smooth and 9191_tasting_panel_mech_081211.indd 1 8/12/11 3:30 PM