The Tasting Panel magazine

September 2011

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Page 10 of 124

INDUSTRY SPOTLIGHT Pacifi co's Surfi ng Summer Appointments One of the newest winer- ies in the Terry Nolan. Russian River Valley, VML Winery, named Terry Nolan their General Manager. VML Winery, owned by the Hambrecht, Hurst, Dolan and De The Pacifi co Street Team during the U.S. Open of Surfi ng. he 2011 U.S. Open of Surfi ng attracted an estimated 500,000 action sports fans to Huntington Beach, California, July 30–August 7, 2011, and Pacifi co beer, the event's offi cial beer spon- sor, made waves with a series of event activations. Responsibility was the top priority, and Pacifi co, in partnership with California Yellow Cab, distributed thousands of $5 cab vouchers at more than 20 on-premise establishments in Huntington Beach, and provided free rides on bicycle-powered Pacifi co rickshaws. The beer was fi rst introduced to the U.S. by surfers on trips to Baja California, and Pacifi co paid homage to its surfi ng history by hosting nine on-premise events with 2009 and 2010 U.S. Open of Surfi ng Champion Brett Simpson, who served as a guest bar- tender pouring Pacifi co on draft. T Call out the Cheese accent labels for cheeses or desserts, great for many wine-centric settings, on and off-premise. The tiles come in a variety of styles such as Fleur-de-Lys, Shell, Vine and more. For more information, contact Kristin Bowen at 678-467-4776. C 10 / the tasting panel / september 201 1 heeseTiles are stylish erasable ceramic Meulenaere families and Virginia Marie Lambrix (HDD LLC), has retained the 25 year wine industry veteran. For the past fi ve years, Mr. Nolan was General Manager of Owl Ridge Wine Services, an ultra-premium custom winemaking facility located in the Russian River Valley. Prior to Owl Ridge, he was Director of Winemaking at Benziger Family Winery in Glen Ellen, Sonoma County. Chris Bauder. Christopher G. Bauder is the new Bourbon Category Business Team (CBT) General Manager of Beam Global Spirits & Wine, Inc. In this role, Bauder will lead Beam's largest, top-performing spirits category and spearhead the con- tinued growth of all bourbon brands in the U.S., including Jim Beam, Maker's Mark, Knob Creek and Basil Hayden's. Before joining Beam, Bauder served as S. C. Johnson's Vice President Marketing, International Markets.

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