Post Magazine

February 2014

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10 Post • February 2014 reseller spotlight Cache-A signs MediaCast for Middle East representation D UBAI — MediaCast (, a distributor of pro audio/video solutions rang- ing from broadcast, live-to-post, and on-demand, was recently selected by Cache-A Corpora- tion ( to serve as its distributor for the United Arab Emirates and wider Middle East region. Cache-A is based in Golden, CO, and manufactures LTFS LTO-tape archiving appli- ances that are designed to simplify the process of archiving while fitting into any workflow, be it on-set, production or post production. The company's LTO-6 product family includes: the desktop Prime-Cache6, flagship Pro-Cache6, high-performance Power-Cache, flexible Library 24/48 automation systems, and new LTO- Sidecar expansion drive. MediaCast has been around for more than 12 years, working with broadcast studios, post houses, film and music studios, educational institutions, system integrators, Web-streaming solution providers, digital storage hous- es and live-production facilities. The recent partnership is already seeing success as MediaCast has secured sev- eral Cache-A sales in the region. "The Middle East is an important and growing media arena, with a lot of local content, as well as content coming in from other regions," explains Mark Ostlund, VP of marketing and sales at Cache-A. "MediaCast has a resourceful, highly-respected team, and a portfolio of video products and solutions that are a perfect complement to Cache-A's archiving solutions." "As the video industry moves towards the digital realm, reliable and efficient archiving solutions are imperative to sustain progress," adds Peyman Dadpanah, business director at MediaCast. "Cache- A makes archiving easy, serving workflows for production, post production and broadcast applica- tions — all the markets that MediaCast services. As the new distributor for the Middle East region, we are actively educating the market and resellers about the capabilities of Cache-A and its long- standing reputation in media archiving, and have already started to create a solid customer base." MediaCast currently serves as a partner for over 60 original equipment manufacturers, resellers and commercial customers through a network of more than 50 locations in 15 countries. ALT Systems appoints Ogorek director of sales L OS ANGELES — ALT Systems has appointed Michael Ogorek to the new role of director of sales. Ogorek will be responsible for managing sales activities for all of ALT Systems' products and services, including Autodesk creative finishing products, Colorfront's on-set dailies solutions, game development packages, and tools for compositing, editing, color correction, restoration, data storage, networking, rendering, archiving and large format film recording. ALT Systems was founded in 1995 and has worked with numerous studios in the post field. Over the past several years, the company has been consistently recognized as one of Autodesk's Top Creative Finishing Systems Resellers in the Americas. ALT Systems is also the exclusive distributor of Colorfront products in the Americas. In addition, the company offers products from Apple, Brocade, Dot Hill, HP, Quantum and EMC/Isilon. Ogorek brings with him 25 years of sales experience in the entertainment technology industry. He most recently served as Autodesk's territory manager for the western region of the United States. Tyrell helps Knock Knock meet storage needs L ONDON — UK-based reseller Tyrell (www. recently helped creative pro- duction studio Knock Knock upgrade its stor- age infrastructure with the addition of a 36TB Facilis TerraBlock 24EX shared storage system. The studio was launched by editor Daniel Cha- put De Saintonge in 2010 and has completed jobs for the likes of Burberry, De Beers, and the British Government. Its 12-person East London team previously relied on individual hard drives to store all incoming and outgoing projects. Tyrell helped the studio add the Facilis solu- tion, which is now connected to eight Mac edit suites running Adobe Creative Cloud. One suite also runs Apple Final Cut Pro X. The stor- age is connected via 1Gbit Ethernet. Knock Knock's Blackmagic DaVinci Resolve suite is used for color grading and is connected via 4Gbit Fibre Channel. Completing the pipeline is a turnkey media asset management solution from Axle Video that manages elements held on the TerraBlock. Since installing the system, the studio has seen a noticeable difference in its workflow, and an average time savings of an hour a day. "We no longer find ourselves in those moments of panic, trying to find files, because everything is accessible and easy to archive with TerraBlock," notes Chaput De Saintonge. "I can create standalone or shared volumes for projects and I'm able to manage user permissions to ensure that each editor's storage is under control. There's no wasted time and that's invaluable."

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