The Tasting Panel magazine

September 2013

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AIM HIGH WITH STRONGBOW HARD CIDER Watch Your Profits Soar with HEINEKEN USA's Hottest New Brand. #1 Strongbow is the global leader and the #1 imported cider in the U.S. It brings you customers, sales, and profits. HARD CIDER 63.6 % REPEAT PURCHASE RATE 12 16.9 oz Strongbow has the highest repeat purchase rate in its category, meaning shoppers are coming back again and again, driving your profits higher and higher.* Strongbow is available in two pack variations. Offer as SIX-PACK BOTTLE a single, and expand variety in your single-serve category. oz Display Strongbow and watch your sales soar! FOUR-PACK CAN TO HIT YOUR TARGET SALES IN 2013, CONTACT YOUR HEINEKEN USA REPRESENTATIVE TODAY. Enjoy Strongbow® Hard Cider Responsibly. Produced by H.P. Bulmer LTD. Imported by Bulmers Cider Company, White Plains, NY. ©2013 *Source: Major Retailer Shopper Card Insights, 52 weeks ending 8/4/12. Store-weighted average in divisions where Strongbow distribution exceeded 50%.

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