Issue link: http://digital.copcomm.com/i/10329
contents PANEL | May 2010 Volume 68 No. 5 76 Cover Feature BRINGING HOME THE SILVER WITH JOSE CUERVO TRADICIONAL FEATURES 5 UP FRONT Medea Is The Message 32 Hollywood and Fine: Innovative Dining Group at the New W Hollywood 35 SPECIAL REPORT: 2010 San Fran- cisco World Spirits Competition Results 81 Connected to the Land: Next Generation of Winemakers, Part II 5 New programmable Medea Vodka makes a striking statement—digitally— on the bar at Amarelle in Wading River, NY. DEPARTMENTS 4 Letter from the Editor 10 Industry Spotlight 14 Brief Encounters 20 On-Premise Patter: Skinny Cocktails 22 Steven Spurrier’s Letter from London 24 Scotch Report 26 Marketing: Greece is the Word 28 Launch Pad: TorkScrew 30 Nose-ables 64 Cellar Focus: New Zealand Pinot Noir / the tasting panel / may 2010 66 Who’s Next in Wine: Tipping Point Wines & Spirits 68 Blue Reviews 72 Gadd’s Sixpack 74 Publisher’s Picks 84 A Lone Star Life 86 Event Recap: Library Tasting at Robert Mondavi Winery 106 Down the Aisle: Retailers of New Jersey 110 Off-Premise: 4 Flights Wine Boutique 118 Punch Line: SKYY Infusions Ginger 88 Category Liters: Daily’s Fruit Mixers are the “Difference Makers” 92 Exploring South Africa’s Spiritual Side with Amarula 94 Taking Their Shot: Herbal Liqueurs Join the Classics in a Flavor Explosion 97 Bartender’s Best: EFFEN Vodka has the Key to the Bar 100 Cane Mutiny: A Motley Crew of Rums from Around the Globe 103 All the Buzz: Honey is the Newly Popular Old-Fashioned Sweetener 112 Portugal’s G7 Alliance Promotes Mid-Tier Wines 114 Stage d’Or: Carneros Chardonnay in the Limelight PHOTO: DOUG YOUNG THE