Issue link: https://digital.copcomm.com/i/977771
16 / the tasting panel / may 2018 INDUSTRY SPOTLIGHT H eineken USA President and CEO Ronald den Elzen delivered the keynote at The Responsible Business Summit New York in March, where he highlighted the need for long-term coalitions to promote environmen- tal and social progress. Den Elzen cited Heineken's Brewing a Better World approach for creating shared value for the business and its stakeholders by focusing on areas where Heineken believes it can make the biggest dif- ference globally: protecting water resources, sourcing sustainability, advocating responsible consump- tion, promoting health and safety, growing with communities, and reducing carbon dioxide emissions. Heineken also recently announced its Drop the C program, which aims to grow the company's share of renewable thermal energy and electricity in production from the current level of 14 percent to 70 percent by 2030. Since 2008, carbon emissions at Heineken breweries have decreased by 41 percent; as of last year, the company has also already reached its 2020 production emission targets. In the U.S. specifically, Heineken's Brewing a Better World agenda focuses on promoting recycling and sustainablity; promoting respon- sible consumption and reducing alcohol-related harm, including incidents of drunk driving; and supporting projects and charities that build inclusive communities and celebrate diversity. Heineken USA's national partner- ships include +Pool to help filter water in New York's Hudson River; The Recycling Partnership, which provides recycling support to more than 29 million households; Formula 1, which promotes Heineken's "When You Drive, Never Drink" campaign; as well as the Congressional Black Caucus, Congressional Hispanic Caucus Institute, and more. Heineken USA: Coalitions and Collaboration Key to "Brewing A Better World" I n April, Heineken USA announced a marketing alliance with events promoter and venue operator Live Nation that gives the company's key Mexican import Dos Equis exclusive naming rights to the Starplex Pavilion in Dallas, Texas. As the largest amphitheater in the Dallas/Fort Worth area, the 20,000-seat Dos Equis Pavilion will host top music talent throughout 2018, keeping the popular Mexican imported beer at the forefront among music lovers and beer drinkers in the brand's top market. Historic Dallas Amphitheater to be Renamed Dos Equis Pavilion