The Tasting Panel magazine

May 2018

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Page 42 of 124

42  /  the tasting panel  /  may 2018 42  /  the tasting panel  /  may 2018 NEW ZEALAND The fruit in the 2017 Kim Crawford Signature Reserve Sauvignon Blanc was sourced from New Zealand's Wairau Valley, where "rich, fertile soils produce healthy canopies that drive powerful flavors into the grapes," Chief Winemaker Anthony Walkenhorst says. The Kim Crawford Signature Reserve Sauvignon Blanc is the first offering in the winery's new luxury tier. M arketing gurus call it "premiumiza- tion." Consumers call it "trading up." Whichever way you slice it (or, in this case, pour it), there's no question that today's savvier wine drinkers seek upscale wines not only for special occa- sions, but for everyday enjoyment as well. Fortunately, Kim Crawford—the num- ber-one New Zealand brand in the U.S. and producer of the leading Sauvignon Blanc in the U.S. market—has heeded the call for more options in the super-premium-plus range. Leveraging the brand's instant name recognition and longtime reputation for quality, Kim Crawford recently intro- duced the first offering in its new luxury tier: the Kim Crawford Signature Reserve Sauvignon Blanc. by David Gadd WITH THE INTRODUCTION OF KIM CRAWFORD SIGNATURE RESERVE SAUVIGNON BLANC, THE NEW ZEALAND POWERHOUSE CREATES A NEW LUXURY TIER POSITIONED FOR TODAY'S MARKET Trading Up . . . KIWI STYLE STYLE

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