The Tasting Panel magazine

December 2012

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Page 67 of 152

Gleniddich Brand Ambassador David Allardice is an ardent soccer���er, football���player. Heading Toward the GLENFIDDICH BRAND AMBASSADOR DAVID ALLARDICE SCORES IN TEXAS AND BEYOND Goal by Anthony Head / photos by Kirk Weddle ���Y ou don���t call it the Losh Ness Monster, do you?��� asks David Allardice, Brand Ambassador for Gleniddich Scotch Whisky. ���Then, if you want to properly order the world���s most-awarded single malt Scotch, it���s pronounced Glen���ddick.��� It���s a simple, clever lesson in pronunciation that Allardice often uses when introducing Scotch whisky to irst-timers. If he does the rest of his job right, then by the end of an encounter he���ll have tallied another loyal Gleniddich drinker. ���The most effective tool I have is the liquid itself. It���s a great product. I just need to get people to taste it,��� he says. december 2012 / the tasting panel / 67

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