Issue link: https://digital.copcomm.com/i/9707
Yessian ‘raps’ Bountyproject N EW YORK — Yessian/NY (www.yessian.com) cre- ated an original track for Bounty that drives a music video playing on the Bounty Website and on YouTube. Agency Publicis/NY strong as a Canadian Mounty,” notes one scientist.“Don’t hate us because we’re absorbent,” pipes another. Key- boards and processed vocals give the track an authentic signature. Composer Mark Chu created the Wut It Is (www.wutitis.com), Mirror Films and DP Vasco Nunes worked together on the new open for The Tonight Show With Jay Leno. Nunes (right) shot live action for the open using a Canon EOS 7D digital SLR camera and Redrock cinema ac- cessories. The team opted to create a live-action piece that made use of in-camera effects more so than those created in post. called on the music house to create a track that would engage viewers while humorously showcasing the product’s strength. The Bring It video by The Paper Towel Gang features two Bounty sci- entists who use 11 pool balls and a large beaker of water to showcase the paper towel’s strength, all the while rapping about its virtues. “Bounty — bounty — almost as Bring Itwas composed by Mark Chu. pop/hip-hop-inspired music and lyrics, collaborating with the agency and the client. Chu used his Apple Mac Pro workstation along with outboard gear from Shadow Hills, API and Purple Audio to create the track. The video was shot in downtown Los Angeles. Chinagraph’s Thomas Ostuni cut the project. Pixel Magic expands to LA T OLUCA LAKE, CA— Twenty-five year old visual effects and restoration studio Pixel Magic (www.pixelmagic.com), headquartered here, has opened a satellite studio in Layfayette, Louisiana. Pixel Magic's new 3,000-square-foot studio is located at the LITE Center on the University of Louisiana at Lafayette campus.The studio is taking ad- vantage of LITE's technology.Their infrastructure offers Pixel Magic the ability of high-speed rendering and increased capacity to produce any size VFX effects job.With a current set up of 20 workstations, Pixel's capabili- ties include a full range of VFX services in 2D and 3D.The company uses software for digital compositing, wire and rig removals, 3D animation, and 3D set extensions. Pixel also uses its own particles system for creating smoke, fire, and clouds.Additionally, the company is expanding its resources for stereo 3D conversions. Pixel Magic's GM Ray Scalice says the decision to set up in Lafayette was based on a combination of factors, including tax incentives, programs that provide work-force training and the LITE Center's digital infrastructure. www.postmagazine.com April 2010 • Post 7